p6 nov14 12/11/08 20:26 Page 6
news
ttglive.com
Jet2 blames rivals for
Whitehall opens
sparking ASA enquiry
second branch
WHITEHALL Leisure has expanded with the
Mark Lewis.
would be available. The problem with the flights opening of an appointment-only agency run by
AIRLINE Jet2.com has has blamed mischief- was eventually sorted out on October 13. TTG Roving Reader Roger Mallock.
makers from rival airlines for alerting the But Jet2.com said the advert included The operation, called Chichester-travel.co.uk,
Advertising Standards Authority to one of its TV disclaimers at the bottom of the screen is the brainchild of Mallock, Whitehall’s area
advert campaigns. including one which said “Advanced booking on manager, who will run the new operation from
The advertising watchdog upheld a complaint certain routes”. It argued this allowed for the West Sussex.
against a Jet2.com television advert which discrepancy regarding Dalaman. It will also be a member of Advantage Travel
implied flights to Turkey were scheduled before Despite recognising Jet2.com believed it would Group, and target leisure and corporate clients.
they had been confirmed. have flights for sale a week after the broadcast in “We will be Whitehall Leisure’s second branch
The ASA ruled the advertisement, which fea- August, the ASA named and shamed the airline in the UK, but we will not be a high street agency
tured a man wearing a fez, misled customers into and ordered it not to repeat the advert. as we will only take appointments,” said Mallock.
believing they could book a flight to Dalaman. The ASA said “viewers would infer that they “We have a serviced office in Chichester where
Jet2.com commercial director Steve Lee said would be able to purchase flights to all the we can hold appointments or we can visit clients
the flights were due to be scheduled by the time destinations listed for travel in summer 2009”. at their homes or offices.”
the advert was broadcast, but were delayed. It added: “We noted the ad stated ‘advanced Mallock, who formerly worked for Bath Travel
He added that real consumers were unlikely to booking on certain routes’ but considered that in Petersfield, Hampshire, added: “We see it as a
notice and even more unlikely to complain about did not make the situation clear, but instead niche and if we can make it work in a recession
such a discrepancy. implied that viewers would be able to book then when the economy gets better we will be in
“You invariably find that the person who flights for travel a long time in the future; it did a great position to take advantage,” he said.
complains is one of your competitors,” he said. not make clear that flights would not be avail- London-based Whitehall offers packages to
The ASA said despite running the tagline, “Book able for booking until some point in the future.” destinations such as the Canary islands, Cyprus,
now for summer 2009,” Jet2.com did not, in fact, Indian Ocean, Caribbean and the Middle East.
know when the proposed flights to Dalaman ■ Jet2 seeks leg to stand on: Out & about, p28
Oman Air happy
to be at Heathrow
OMAN Air has finally secured the slots at
Heathrow that it has been seeking for months,
and will start a daily service to Muscat from the
hub on January 1.
The Heathrow service will replace the carrier’s
daily Gatwick service, with more favourable flight
times, according to chief executive Peter Hill.
He said the move from Gatwick to Heathrow
would be welcomed by customers. He said most
had never been keen on Gatwick.
“For the Middle East market, Gatwick is not
the airport of choice,” he said. Hill added that the
current flight times, which sees the Muscat serv-
ice arrive at Gatwick at 05.40 and depart back to
Oman at 09.40, were not popular.
The Heathrow flights will depart Heathrow at
17.40, arriving in Oman at 08.45, with return legs
leaving at 13.20, arriving at Heathrow at 17.40.
STYLE SETTERS: Luxury operator Seasons in Style launched its new brochure at Oman Air will also change the aircraft it uses
London’s Met Bar last week. The operator has promised a closer working relationship from a 20-year-old Airbus A310 to an A330 offer-
with the trade after taking on former Elite consortium general manager Nigel Ham to ing a two-class product from March 26 onwards.
head up trade sales. From left: Suzanne James, Jo Thompson, Gina Hollingsworth, Nigel From August the carrier will bring in new A330s
Ham and Sian Jungreuthmayer, all Seasons in Style. Full story, p24; Letters, p34 offering three cabin classes.
06 14.11.2008
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