p27 hotels nov14 12/11/08 15:53 Page 27
ttglive.com
hotelsnews
Jaz Hotels banks on UK sales
Egyptian hotel group pledges
JAZ Hotels & Resorts currently has 34
WTM report
performing well, despite the current
to continue to work closely
properties to its name, so the fact it is climate,” he said.
with the UK trade as it makes
on course to open nine more in the “There is year-round sun, the flight is
next six months shows huge ambition. four and a half hours, and clients can
its debut at WTM. Report The group, which also has 20 Nile fly from a wide range of airports.”
by Rupert Murray
cruise ships, will celebrate its 30th birthday next Places such as Egypt and Turkey have been
year by opening more hotels than in any other particularly popular this year in the wake of the
year since its conception in 1979. euro’s strength against the pound.
The properties are split into three brands: Jaz And Grace is convinced demand for Egypt
Resorts, Iberotel Hotels & Resorts, and Sol y Mar among the British market will continue to grow,
Resorts. All but one are in Egypt. particularly to Sharm el Sheikh and Luxor.
Jaz Resorts is the company’s modern five-star “The world economy does present challenges
range, of which there are 10; the 12 Iberotels are but by offering a good-quality value for money
four and five-star; and the 12 Sol y Mars are four- product the numbers will continue to rise,” he
star properties targeted at the family market. said.
Peter Grace, regional sales and marketing “The only question is whether there is
vice-president, revealed that although Egypt will sufficient airlift. The XL Leisure Group collapse
remain the company’s foremost concern, a new did see a reduction in capacity but this is rapidly
hotel will open in Jordan in March next year. being replaced and we are almost back up to the
It will become the group’s second non-Egypt same levels as last winter – I would still like to
property; last year it opened one in Fujairah in see more though, of course.”
the United Arab Emirates. Jaz works entirely through the trade with
“Egypt ticks a lot of boxes for people and is operators such as Thomson, Hayes & Jarvis, Libra
and Classic Collection.
“Agents are key to driving the demand and we
are keen to support them,” said Grice.
“That is why we recently opened a UK office
to enable us to visit them, give presentations,
training, marketing tools and do roadshows.
“Awareness of the brand is certainly growing
in the trade but we want to go much further.”
Jaz exhibited at WTM for the first time this
week to further demonstrate its dedication to the
trade.
Grace said: “Exhibiting was a major statement
for the company and allowed us to build on the
positive support we received from the industry.
“This, and our new office, is a definitive step
forward which will allow us to expand our travel
Above and top: Jaz’s Iberotel Miramar Al Aqah Beach Resort in Fujairah, UAE, was the hotel group’s first property outside Egypt trade distribution and consumer base in the UK.”
/ U R å S P E C I A L å T H A N K S å T O å Y O U
E å W 7 O U L D å L I K E å T O å T H A N K å Y O U å F O R å S U P P O R T I N G å O U R å T H R E E å B R A N D S å A N D å W E å A R E å P L E A S E D å T O å O F F E R å
T H E S E å E X C L U S I V E å R A T E S å T O å H E L P å Y O U å E N J O Y å O U R å M A G N I F I C E N T å L O C A T I O N S å A R O U N D å T H E å W O R L D
Fairmont Hotels & Resorts from $99, Raffles Hotels & Resorts from $129, Swissôtel Hotels & Resorts from $69
& O R å R E S E R V A T I O N S å O R å F O R å M O R E å I N F O R M A T I O N å P L E A S E å B O O K å T H R O U G H å T H E å ' $ 3 å C A L L å å å å å
O R å V I S I T å W W W F R H I C O M T R A V E L A G E N T O F F E R
Fairmont chain code FA, Raffles chain code YR, Swissôtel chain code SL
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