p38-39 knowledge nov14 11/11/08 17:29 Page 38
knowledge themed events
ttglive.com
THE BIG SPOOK
Dressed for suc
TTG’s The Big Spook
D
ecorating your shop team to brainstorm ideas for on-
around a themed calen- the-day activities. She then spent
demonstrated just how
dar event is an easy and £50-£60 on “enough materials
successfully a themed day
cost-effective way to keep to jazz up the store”, but was
can draw in the crowds –
your agency looking bright and also careful to manage costs
colourful year-round and attract by looking for “3 for 2” offers.
and the bookings. Olivia
new customers. Sponsored by “We had customers doing apple
Hemmings speaks to
So, to generate a touch of festive bobbing, and the staff dressed up
three agencies who have
fun – and drive business – we as monsters and devils and went
teamed up with PortAventura trick or treating around the re-
been jazzing up their store
and challenged agents to dress tail park where we’re based. We
up their shops over Halloween as charged people £1 to get involved
part of our Big Spook competition. All and donated the money to Children In
of those taking part were also entered into Need,” she says.
a prize draw to win a fabulous three-night The agency even contacted their local
holiday for four people to PortAventura. paper who gave the event a mention, and
The lucky winners were Nicky Duffy’s several local radio stations also got behind it
team from Travel Co-op Bolton Superstore, and encouraged shoppers to head down to
pictured below, who armed themselves the store.
with cobwebs, spiders, witches hats and From a financial perspective, the event
pumpkins to deck out their store. was a roaring success as well. “Customers
Travel advisor Charlotte Mackey was were enjoying them-
the primary co-ordinator of the event and selves and just
encouraged the seemed to buy!”
says Charlotte, who is
WHY NOT GO SPANISH!
If you’re thinking of doing your first theme event, Kate
McWilliams from PortAventura says a Spanish theme is
an easy one to do. . .
■Play some Spanish salsa music in the background
■Decorate the shop in the colours of the Spanish flag:
the red and yellows will quickly liven up your window
■Tapas food is easy to serve and customers will love it.
Consider chorizo, cured ham, bread and tomato,
cheese with grapes, or even paella
■ Spanish costumes are easy to reproduce. Slinky
senoritas can don polka dot dresses, sombreros or
flowers in their hair, while men can dress up as a tasty
torero (bull fighter)
■Theme window deals around popular city breaks such
as Madrid and Barcelona, or beach resorts around the
Costa del Sol. For something a bit different, PortAven-
tura’s theme park in Salou is a great family destination
38 14.11.2008
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