SFH3-6 NOV14 10/11/08 17:53 Page 48
knowledge selling from home
ttglive.com
office as part of the operator’s flexible
“Staff appreciate
“We could see the huge potential in the
working programme for returning mothers.
the flexible work
North America market and being a one-man
show was the most cost-effective way to
Technology vital
environment. Loyalty
move forward,” he says.
And opportunities aren’t just limited to the
UK. Some firms have created networks of
and productivity
Lee Nicholson escaped the “rat race” in
England to work in Mexico, where he is
staff both here and overseas.
have increased”
product development manager for Latin
Operators with a worldwide workforce America.
find home-based staff can offer on-the- “I can log on at 6.30am, answer emails
ground representation overseas. and certainly adds to the perceived value to then work till late morning, log off, go to the
Andy McCulloch has worked as Casas the client,” he adds. beach or take a long lunch, and then work a
Cantabricas’ regional operations manager few hours in the evening,” he says.
from home near San Sebastian for four Global homeworking “Obviously, working from home is open to
years. He has two other home-based Adventure tour specialist Kumuka abuse and not ideal for everyone. Any good
colleagues, also in Spain. Worldwide has wholeheartedly embraced managing director should be able to detect
He stresses that having the right the homeworking ethos, with staff in the whether a member is producing the work
technology is vital. This includes online UK, the Americas and Australia established that they are expected to produce.”
databases and setting up a virtual private at home. His colleague Diane
network (VPN) and VoIP (voice over internet Head of operations Helen Dwyer works Williamson is Latin America
protocol) telephony. from her farmhouse in New South Wales, operations manager, and she
“Not only has this realised significant using a mobile data card and VPN to access works from home in London as
savings on phone calls, it has let us set up an the London office. she has a daughter.
internal exchange,” says McCulloch. Sales- She says: “I work well on my own without Oz Ozbuluter, managing director,
people in Cambridge can transfer clients to distractions of other people around explains: “Staff appreciate the flexible work
staff in Spain, who can also take calls when me so achieve much more than in environment. Since we introduced remote
UK lines are busy or the office shut. an office environment.” working, we have noticed productivity
“This direct contact between local experts Sales manager Steve Murphy and loyalty have increased and,
and clients has proved to be very effective works from his Philadelphia home. as a result, sales and profitability.”
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