fi rst stage in a series of announcements system, that can be targeted by SalesCentric Relationship Charts.
this year, Pat Hume, senior VP Global this approach, she says. SMEs with Partners will be able to take advantage
Channels at SAP says. out-dated proprietary systems are of SalesCentric’s marketing campaigns,
“eW need to build out our in the frame. SAP will have to deal events, lead qualifi cation and sales
partner base and ecosystem. This is with all these completely unqualified optimization services, to help
something many smart vendors do,” leads, which it will evaluate before accelerate their success. Companies
she says. “It enables partners who are passing on to local SAP partners with can participate as Implementation,
not a part of SAP’s family to put a toe suitable skills. “eW have an existing Hosting or ISV partners.
in the water. There are many smart ‘lead to cash’ process.” Existing SalesCentric’s Relationship
people out there in business who can partners can expect a boost as the Charts provides Microsoft partners
do this.” scheme gets going. She is looking with competitive differentiation
There is no training or other globally for around 2,000 referral against other CRM solutions.
accreditation in the referral scheme, partners this year, but emphasises Relationship Charts 4.0 SFA edition
simply a need to register as a that these can be from the ranks of helps sales people visualize their
business: “e wW ill be checking that accountants, or other IT suppliers, or customer or partner relationships,
they are a real company.” in fact any business at all. to better qualify and manage their
All SAP products are involved, www.sap.com opportunities, increase sales and
including ByDesign, AllinOne, and improve forecast accuracy. The
the newly acquired Business Objects forthcoming Relationship Charts
business intelligence products. “It will SalesCentric woos Enterprise edition will provide
also enable Business Objects partners Dynamics ISVs a visualization platform for ISV
to work with us without signing up to SALESCENTRIC has launched its partners to build Microsoft Dynamics
our partner programme” new worldwide CRM Advantage CRM based applications for all
It is not just smaller companies Partner Program for implementers vertical sectors. Both editions are
that have not existing ERP or CRM of Microsoft Dynamics CRM and also available for Hosting providers.
Microsoft
®
Protocol Programs
Connecting people, data, and systems.
Microsoft’s Protocol Programs give you access to the technology you need to create innovative, interoperable products.
The MCPP and WSPP programs give you access to Windows Server pr
®
otocols and provide you with quality guidance on
how to connect your systems regardless of their platform.
Visit our Web site www.microsoft.com/protocols and sign up for an evaluation today!
Innovation - Quality - Community
JUNE 2008 8020 EUROPA 47
46,47.indd 2 13/6/08 12:45:09
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