ISV CONVENTION
the acquisition is for the end-user greater for smaller ISVs to find partners. premise, along with service providers.
or technology. They also have to be “It is much more difficult for smaller ISVs have to work out how they’re
complementary applications - cross- companies to choose partners as the going to inter-operate with the services
selling sounds great but is actually bigger companies can research. The provided. European software is doing
very difficult.” risk is bigger. In a small company one well at this moment in time. Now is the
Susanne Asander, Team Leader size does not fit all and they must invest time to make change and invest.”
Business Project Manager at IBS, says and nourish the partnership.” It’s clear that the software industry
that initially limiting its growth to a Meanwhile, Aspindle of Progress is in great shape, particularly if it keeps
smaller scale before larger expansion Software believes the biggest change expanding through Europe. hW ile it can
has helped the company develop. facing the industry in the next few years also be dangerous, particularly regarding
“When we open up new offices is the identity of software being lost. the difference in culture and shortages in
in other countries we buy a new “It’s all about the application, not about skilled workforces, advice and assistance
partner as it helps us with some of the the software itself. It will be services on can be there for those that need it.
problems - someone who understands
the market and has local knowledge,
someone who talks the same language
and can educate the end users.”
According to some members,
another major growing pain for ISVs is
finding the right skilled workers to fuel
international expansion. Vincent Smyth,
regional VP at Macrovision, says:
“It is one of the biggest challenges.
Across Europe there is not the right
number with the right number of skills.
Collectively we must find out a way to
make it better and make the industry
more appealing.”
Jeremy Roche agreed, but said that
the industry must be in close contact to
fully solve the problem. “We have put
in place courses for the skills that you
say you want, but the future skills are
not the ones we need today. We are so
short-term as an industry.”
However, Dharmesh Mistry, CTO
at Edge IPK, believes that though
the IT industry is not attracting as
many people as it used to, the skills
shortage is not as big a problem
as feared if the technology keeps
improving: “The organisation needs
to understand the new world. Do
we really need more people? The
default answer is yes but ideally we’d
have less people but they’d be better
skilled, or tools that can automate
those skills. We should be automating
IT skills in software and making
software do the work.”
Stoian Boev, MD at Interconsult
Bulgaria, knows the challenge is far
The European ISV Convention 2009 takes place in Frankfurt, 11 -12 February 2009
38 8020 EUROPA JUNE 2008
37,38.indd 2 13/6/08 09:37:37
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