8020 EUROPA SUPPLEMENT
TAKE THE STEP TO VIRTUALIZATION
COME AND PARTNER WITH THE BEST
Azlan has the pedigree of opening of virtualization into all areas of the IT.
up new, fast growing markets for its Virtualization is driving software, hardware,
partners, delivering them competitive and services spending. Moreover, the
advantage and increasing their profits. technology is increasing demand for
Uwe Stein, Director Marketing networked storage.”
EMEA at Azlan explains what makes “Azlan has been well established in
the difference, “Azlan has always been these markets for many years and is
a market making distributor, taking ready to support its partners to grow their
on the role alongside our partners to customer base, generate more revenue
create market opportunities in new high and profit while delivering best-in-class
growth markets that deliver higher than virtualization solutions and services.”
average profits. Our success is based Uwe feels it is time for many more
on our empathy with our channel partners to get involved in Virtualization
partners and our commitment to
Uwe Stein
and step to the opportunity, as he
making them successful.” explains, “Virtualization is not just for
“We also go beyond just looking at the features and large enterprises. Just about every business can profit
benefits of a product. We learn how the user will deploy from its deployment and this market offers a tremendous
it and the issues the channel will have to overcome in opportunity for the channel.”
marketing, installing and supporting it. By taking this “Azlan is ready to partner with all types of channel
approach we are able to develop the product sets partners from all technology disciplines and provide all the
appropriate to the solutions and the services and support services and support to make them successful.”
the channel will need in delivering those solutions.” “On behalf of Azlan and our parent company
This approach is no more evident than in the Techdata I would like to extend a warm invitation to those
Virtualisation space as Uwe explains, “Server consolidation channel companies who are looking at the Virtualization
will continue to be a key driver of virtualization. Currently, opportunity. Come and join our go!virtual program and let
industry analysts estimate that fewer than 10 percent of us show you how we can make your business stronger
servers are virtualized, despite the fact that virtualization and more profitable.”
has been around for many years. But its significance “Our mission with our campaign is to help partners to
is growing as companies have introduced products start easily, to gain very fast a competitive advantage in the
that target today's high-volume, low-cost hardware. virtualization market with training and services, support
Virtualization is one of the key IT-technologies companies their growing virtualization practice and finally to drive
plan to invest heavily in the next years.” business opportunities together through individual lead-
“Researchers estimate that more than 18 percent of and demand generation.”
all new servers will be virtualized by 2011, representing a
market opportunity of almost $22 billion annually for server Register now on www.azlan.com or get in contact
hardware suppliers alone. This means a huge potential for one of Azlan’s sales team in 16 countries across
most of our partners.” Europe (contact details also on www.azlan.com)
“However Virtualization today occurs in many other
places: storage, the desktop, the network, and many
other places in the data center. As well as running multiple
Azlan‘s Virtualization Solution Stack
applications on a single server; it is used in storage to
emulate a single virtualized storage through multiple Virtualization occurs in most of the
storage servers.” layers of the technology stack
“Our partners can rely on Azlan to put together
a portfolio which covers all the necessary layers of
Technology Stack Leveraged Players
the technology stack needed for state-of-the-art
Applications Microsoft, Citrix, Symantec
Virtualization solutions.”
Middleware Oracle, BEA, IBM
“The virtualization business as we see it has just
Server & OS VMware, Red Hat, Oracle
begun. Our motivation for virtualization is moving beyond Network and Storage IBM, HP, CISCO
server consolidation. The real business opportunities for Desktop VMware, Microsoft, Citrix
us and our partners over the next years is the expansion
20 8020 EUROPA JUNE 2008
17,18,19,20 Azian Supplement.indd 4 13/6/08 09:45:23
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