8020 EUROPA SUPPLEMENT
VIRTUALIZE FOR PROFIT
TECHDATA / AZLAN TAKE PARTNERS BEYOND CONSOLIDATION
Virtualization is a ‘hot topic’ for IT Virtualization, is that it is not a solution in
professionals, apparently offering its own right. It is also not just one product.
organisations the ultimate in IT Understanding the whole Virtualization
infrastructure utilisation whilst being the offering and knowing how and when to
catalyst for new applications like mobility. deploy it within different organisations is a
The optimism that surrounds real issue for the IT channel.
Virtualization is supported by Simon “The challenge for the channel
England, VP for EMEA of Techdata’s in grasping the whole Virtualization
value added distribution arm Azlan, opportunity is also where the profit
he explains, “Virtualization has been opportunity lies”, explains Simon
around now for a number of years England. “Virtualization is not a
primarily used within datacenters commodity product. It is a solution
for consolidating server farms to get made up of a whole set of products
maximum utilisation from existing and and services. In fact we are finding
Simon England
new server investments or for freeing that Virtualization is driving up sales of
up valuable space and saving energy.” servers, storage, networking, Unified Communications
“Whist server consolidation is still a major driving and database applications.”
factor of the Virtualization phenomena organisations “Most importantly for the channel the services
everywhere are starting to see the potential other elements of consulting, implementation and managed
benefits from adopting Virtualisation right across their support are the highest priority for most clients.”
IT infrastructure.” Virtualisation offers such a major business
“The ability to support their mobile workforce, low opportunity for the channel that it is important that they
cost business continuity and disaster recovery facilities have a partner who can help open up that opportunity
and the ability to scale quickly to support different IT and enable them to maximise the profit. This is where
scenarios are just a few of the many advantages from Azlan comes to the fore.
adopting Virtualization across the enterprise.” Simon England explains, “Techdata, through Azlan,
Many smaller organisations have looked on provides all the necessary resources for the channel
enviously as major enterprises have invested heavily right across Europe to understand the Virtualization
in Virtualization but according to Simon England they opportunity, gain the skills to identify the right
need no longer sit on the sidelines, “Virtualization is for prospects, define and design the right solution for
all sizes of organisations and the SMB segment is the the client and implement and support it. This is exact
fastest growing market.” the point where our new SMB campaign “go!virtual”
“SMBs get the benefits from Virtualisation much applied which offers every reseller an easy entry into the
quicker than the larger organisation, who often have virtualization business.”
major system and network design challenges. The “Techdata is one of the largest IT distribution
issue however is that the SMBs do not have their own companies in the world with the resources to support the
in house IT expertise to evaluate, design, deploy and channel through this Virtualization era. In addition, through
support Virtualization solutions.” Azlan, it has the skill and flexibility to work closely with
“This is where the channel opportunity in individual channel partners as they learn how to maximise
Virtualization really exists, supplying the services to the profit from deploying Virtualization solutions.”
enable organisations to capitalise on its deployment.” “If you are interested in learning how Azlan could
The challenge for the channel however with help your business profit by selling Virtualization
solutions then please
take the time to read the
next few pages where
we outline how we have
put together the ‘best of
breed’ vendor solutions
and how we can develop
and support your
organisation.”
JUNE 2008 8020 EUROPA 17
17,18,19,20 Azian Supplement.indd 1 13/6/08 09:45:19
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