SOA & SaaS
“The key to SaaS being successful software and communications services
As service providers
is that it is being driven by the ISV and the web is now viewed as a
now, who really understands the business platform.”
shift away from
clients business.” “What we are starting to see also
traditional application
Collen contrasts this with the last is an evolution of the business model
great hosted application wave, “We as we move from phase one which
service provider (ASP)
have all been here before with the was all about niche vertical solutions
Application Service Provider model for areas like healthcare with patient
models, the associated
but what differentiates SaaS is that in billing and financial services say for
cost savings of multi-
the ASP model the market was being mortgage brokers, to phase two which
driven by hosted service providers is business process orientated.”
tenancy solutions
who were taking effectively ‘on “In this new phase we are starting
premise’ applications and then trying to see whole suites of business process
can often be passed
to deliver those from their hosted applications being offered in these
on to end-users. This
environments. These organisations markets and we are starting to see ISVs
had no understanding of how to and Solution Providers offering service
makes investment in
implement the solution in a particular delivery platforms to improve business
client’s business environment, nor processes aggregated from a number
technology delivered
did they understand their business of SaaS applications.”
via SaaS an increasingly
processes.” “The new model gives them more
“Today’s SaaS model is based flexibility in how they create solutions
attractive proposition
around an ecosystem of infrastructure and the winner is the end customer.”
provider, hosted provider and software This powerful combination of SOA
application provider in a shared risk architecture and SaaS delivery model seem to be happening with this new
and reward model. This ecosystem will no doubt change the way we all wave of hosted services.
structure lowers the deployment costs look at IT delivery in the future. That is probably because everything
and enables smaller ISVs to deliver It will certainly change the way is coming together to actually drive
solutions via this model.” applications are delivered, paid for and it forward from a whole host of
Colleen also believes that the timing used. However as with all these major directions. We have the revolution in
is right now for SaaS to be a winner, revolutions there is the usual cycle of low cost broadband communications
“The concept of ASP and SaaS are great hype, reality of what is possible and the virtualisation of data centers
still the same it is just that the timing and then maturity of market. enabling effective and efficient
is right now. The price of computing Unfortunately the ASP bubble burst delivery of the applications.
has come down at all levels, hardware, soon after the hype but that does not We have users demanding solutions
to improve their business processes
and support their mobile workforces.
And most importantly is our
acceptance of the web as a delivery
model.
These all combined with the SOA
architecture means that SaaS is not
just here to stay but will over time
most likely be the dominant way
applications are delivered.
The challenge for ISVs and solution
providers is working out the best
business model for themselves to
make money.
They cannot just change business
models overnight, neither can they
ignore the inevitable. The key is to
understand what is happening and
form partnerships and alliances with
other channel players who will be part
of your ecosystem to deliver solutions
to your clients.
42 8020 EUROPA JUNE 2008
40,41,42.indd 3 13/6/08 09:32:54
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