8 | Magazine World | April 2007
www.fipp.com
Launches
OUT TO LAUNCH
Story in the Ukraine
LAURIE ALPERN
Independent Media Sanoma Magazines
introduced successful international magazine
TRACKS A SELECTION OF
Story to the Ukraine. The first issue of the
ninth international edition splashed into the
INTERNATIONAL LAUNCHES…
Ukrainian market together with Cosmopolitan,
from the same publisher. Story’s articles delve
into the world of celebrities, considering all
angles of their professional and personal
lives. Story covers everything from plastic
surgery to adopting kids to Third World
countries, plus fashion and beauty features.
LOOK launches in the UK
Story launched on 13 February 2007 and
comes out every Monday.
UK publishing giant IPC and French joint-
venture partner Marie Claire have launched the
UK’s glossy high-street fashion and celebrity
style weekly, LOOK. The magazine targets the
18- to 30-year-old demographic and delivers
a mix of up-to-the-minute affordable fashion,
high-street shopping advice, celebrity style
and gossip. Following a 1.2 million-strong
sampling blitz, the first on-sale issue hit
newsstands on 6 February 2007.
Auto Bild 4x4
in Lithuania
Axel Springer International launched
Newsweek in Turkey
the first licensed edition of German 4x4
car magazine Auto Bild alles allrad, which
The eighth non-English-language edition of
targets urban men between the ages
Newsweek is launching in Turkey. Published in
of 15 and 69. The 68-page quarterly,
collaboration with Merkez Gazete Dergi Basim
launched under licence to Veidas PPLS
Yayincilik San ve. Tic A.S., Newsweek chairman and
in Vilnius, has a print run of 10,000 and
editor-in-chief Richard M Smith and Ciner Media
launched in November 2006
Group president, Kenan Tekdag, Newsweek Turkey
will have its own staff of top Turkish reporters
and editors, and will cover the most significant
developments in Turkey and the world. The
publication is expected to launch in spring with
PONOSNO PREDSTAVLJAMO: BOJANU ORDINAČEV, SEVERINU, ANITU LALIĆ
an estimated circulation of 50,000.
Najveći muški PROMOTIVNA CENA
magazin
1
dinara
20
DECEMBAR 2006.
Cena: 150 din. - 120 din.
MESTO GDE
MRTVI ŽIVE
FHM među Vlasima - paranormalna
avantura na istoku
’PRVI SAM
UHAKOVAO
PENTAGON’
Ekskluzivni intervju sa
državnim neprijateljem br 1
Lepa
O Menelaju, Parisu i Trojanskom ratu
Plus! FHM vs MC Niggor!
Veliki okršaj na Sony PlayStationu!
CG 2,5 ¤
5 KM
50 den poslednju
3,5 ¤
5 CHF stran
u za još sadržaja
Marie Claire debuts FHM hits the
in Hungary racks in Serbia
Publishing house Sanoma Budapest has Color Press Group has launched the Serbian edition
reached an agreement with Marie Claire Album, of FHM. The launch of the popular men’s magazine
the French company that owns the Marie is a result of the co-operation between Color Press
Claire brand, to publish the famous women’s Group and EMAP, one of the largest magazine
magazine in Hungary. Currently published in publishers in the UK. The monthly magazine targets
14 languages and in 28 countries worldwide, educated men between the ages of 25 and 50 in
Marie Claire is a high-quality, entertaining Serbia, Montenegro, Bosnia and Herzegovina and
lifestyle magazine with rich editorial content Macedonia, and contains interviews with celebrities,
targeted to urban female readers between 25 politicians, sportsmen, fashion designers and
and 49. The first Hungarian issue of Marie Claire models. The Serbian FHM launched in December
is set to launch in April 2007. 2006 with an initial print run of 20,000.
P08-11 Launches.indd 2 26/3/07 17:13:01
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