www.fipp.com April 2007 | Magazine World | 5
magazine world
issue 52
CONTENTS
ÓCOMMENT ÓCHINA SPECIAL ÓMEMBERS ÓRESEARCH
3 PRESIDENT’S COMMENTS 15 CONGRESS PREVIEW 30 PROFILE: EDIPRESSE 40 FORUM REPORT
Don Kummerfeld welcomes What not to miss at FIPP’s World The Swiss publishing group FIPP research consultant Guy
delegates to the 2007 World Magazine Congress in Beijing produces more than 150 titles Consterdine reports on the FIPP
Magazine Congress and advises on in 15 countries. Chairman Pierre International Research Forum
how to get the most out of the event 16 WELCOME TO CHINA Lamunière explains how their held in Amsterdam
An introduction to China's booming cultural sensitivity and four
ÓNEWS publishing industry, by former national languages contributes ÓSUPPLIERS DIRECTORY
chairman of the China Periodicals to this success
6 GLOBAL NEWS Association, Zhang Bohai 44 COMPLETE SERVICE LISTINGS
Publishing digest and news 34 PROFILE: SYNDICAT DE For everything a publisher needs,
from the international markets LA PRESSE MAGAZINE ET service listings from FIPP associate
D’INFORMATION (SPMI) members and industry suppliers
ÓLAUNCHES Director of the French association,
Pascale Marie explains how
8 INTERNATIONAL NEWCOMERS government lobbying and the
We track the latest print and digital rewarding of creativity makes
launches around the globe French magazines so successful
36 NEW MEMBERS
We welcome 12 new members
approved at the last FIPP
management board meeting
P16
in Berlin, Germany
ÓCAMPAIGNS
18 THE CHINESE WAY
Top tips on doing business in China 39 ASSOCIATION CAMPAIGNS
New campaigns by Canadian
20 TWO SIDES OF THE B2B COIN and British associations aimed
P50
Mike Hay and Abe Peck go head to at changing the perception of
head as they discuss the challenges magazine advertising
and rewards of China's b2b market
P08
ÓAND FINALLY
23 MODEL BEHAVIOUR
How the fast-changing Chinese 50 NOTICEBOARD
market relies on ad-driven models Snippets of news, views
ÓREPORTS and dates for your diary
ÓDIGITAL
12 FIPP MAGAZINE MEDIA 2.0
CONFERENCE 27 SEARCH PARTY
Issues raised and key quotes from The rise and rise of Chinese search
the digital publishing event held engine Baidu
in Hanover, Germany
28 WEB 2.0
Danny Meadows-Klue explains how
digital user-generated content and P39
social networks are about to explode
P04-05 Contents-corr2.indd 3 28/3/07 17:17:39
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