www.fipp.com April 2007 | Magazine World | 15
world magazine congress
highlights
China in your hands
The 36
th
FIPP World Magazine Congress is a fantastic opportunity for
international publishers not only to extend their business reach into one
of the world’s fastest growing markets, but to experience the working
practices and social highlights of this fascinating country
I
f you are one of the expected 1,000-plus delegates at the World Magazine Congress, you should
be reading this somewhere in the bustling metropolis of Beijing. No doubt you will have already
sampled some of the sights, sounds and flavours of one of the most exciting cities on earth, and have
already swapped business cards with a wide range of potential Chinese partners, clients and friends.
But before you dive headlong into the packed schedule of speeches, panel discussions and
breakout sessions, let us point out some of the key highlights of the Congress – our exclusive
pick of the week.
PRE-CONGRESS TOURS confronting the industry globally by the digital
Saturday 12 May & Sunday 13 May publishing revolution. Long Xinmin, minister of the
If you arrive early and would like to take the opportunity General Administration of Press and Publication in
to experience some of China’s greatest monuments and China and Pat McGovern, chairman of the International
historical attractions, there are two tours available. The first Data Group (IDG) – perhaps the most successful foreign
takes in the famous and stunning Great Wall of China. Work magazine publisher in China – will inaugurate the
began on the wall in 5BC to protect the northern borders of programme on day one. At the end of the day there will
the Chinese empire and it’s now the world’s longest man-made be a reception at the spectacular new Capital museum
structure. From there you will move on to the Ming Dynasty hosted by the Mayor of Beijing.
Tombs, the burial site of 13 Ming Dynasty Emperors and one On day two Tateo Mataki, CEO of the Japanese
of the most important archaeological sites in the country. advertising agency Dentsu Inc. will be the opening
On May 13, the tour takes you to the Forbidden City and keynote speaker and Didier Quillot, CEO of Lagardère
the Temple of Heaven. With grounds covering 720,000 square Active Media (formerly Hachette) will be the closing
metres, it would take you over two months to see every part of speaker. The programme will also include eight
this magnificent World Heritage Site. But as long as you manage breakout sessions, giving delegates an opportunity
to see the imperial throne inside the Palace of Heavenly Purity, to focus on specific issues in smaller interactive
and the Imperial Palace itself, you will have experienced one of environments. The closing gala dinner, sponsored by
China’s greatest sights. IDG, will provide a unique opportunity to see up close
the Great Hall of the People in Tianamen Square.
WELCOME RECEPTION & DINNER
THE SUMMER PALACE Post-Congress Visits to Publishers
Sunday 13 May in Beijing and Shanghai
As a venue for the welcome reception, it doesn’t get much Wednesday 16-Thursday 17 May
better than The Summer Palace. Known locally as Yiheyuan, or Following the conclusion of the Congress
‘Garden of Nurtured Harmony’, the Palace covers 2.9 kms and programme, there will be optional visits to
has a number of structures and buildings of huge achitectural several magazine companies in Beijing on May 16
and historical interest. The event, sponsored by UPM, will be an offering visitors unique opportunities to talk to
informal chance to meet your fellow international delegates Chinese publishers about how they publish their
over a few cocktails and a Chinese buffet dinner. magazines. And on May 17 all foreign publishers
attending the Congress are invited to go to
Congress Programme Shanghai for more visits with Shanghai-based
Monday 14-Tuesday 15 May magazines followed by a gala dinner hosted by
The two-day Congress programme at the China World Hotel the Shanghai publishers.
features an array of distinguished speakers and panel
discussions addressing the opportunities offered by the
fast growing magazine markets in Asia and the challenges
P14-15 China congress (V2)-corr.indd 3 28/3/07 10:07:33
Page 1  |  Page 2  |  Page 3  |  Page 4  |  Page 5  |  Page 6  |  Page 7  |  Page 8  |  Page 9  |  Page 10  |  Page 11  |  Page 12  |  Page 13  |  Page 14  |  Page 15  |  Page 16  |  Page 17  |  Page 18  |  Page 19  |  Page 20  |  Page 21  |  Page 22  |  Page 23  |  Page 24  |  Page 25  |  Page 26  |  Page 27  |  Page 28  |  Page 29  |  Page 30  |  Page 31  |  Page 32  |  Page 33  |  Page 34  |  Page 35  |  Page 36  |  Page 37  |  Page 38  |  Page 39  |  Page 40  |  Page 41  |  Page 42  |  Page 43  |  Page 44  |  Page 45  |  Page 46  |  Page 47  |  Page 48  |  Page 49  |  Page 50  |  Page 51  |  Page 52  |  Page 53