www.fipp.com April 2007 | Magazine World | 41
NRS
National
JICREG
BARB TV Readership
Regional
Audience Survey
Newspaper
Survey
Readership
Survey
RAJAR
PROPRIETARY
Radio
SURVEYS
Audience
(Kept Private)
Survey
TOUCHPOINTS
SURVEY
The Hub
CAVIAR
DIRECT MAIL
Cinema
Simulations
Audience
Survey
ONLINE
TGI
& SMS
Product/
Simulations
Media
POSTAR
Database
Poster
Audience
Survey Above: The TouchPoints Hub, showing how its
network of survey data provides a powerful
database of information
Key fi ndings of the 2007 Forum
2
1
1. Magazine advertising can 4. Engagement: magazines
be more cost-effi cient than help consumers connect
TV or online advertising. more deeply with the
brand than TV or online
3
2. Magazines should be advertising.
5
an integral part of mixed-
media campaigns using TV, 5. The use of internet access
online and magazines. panels makes it easier to
prove the effectiveness of
4
3. Magazines are great for magazine advertising.
stimulating word-of-mouth A diagram showing the order in which readers look at
communication. a sample spread, proving that strong editorial helps
attract attention to a strong ad. Source: MediaAnalyzer
P40-41 Research (c)-corr.indd 3 28/3/07 10:06:48
Page 1  |  Page 2  |  Page 3  |  Page 4  |  Page 5  |  Page 6  |  Page 7  |  Page 8  |  Page 9  |  Page 10  |  Page 11  |  Page 12  |  Page 13  |  Page 14  |  Page 15  |  Page 16  |  Page 17  |  Page 18  |  Page 19  |  Page 20  |  Page 21  |  Page 22  |  Page 23  |  Page 24  |  Page 25  |  Page 26  |  Page 27  |  Page 28  |  Page 29  |  Page 30  |  Page 31  |  Page 32  |  Page 33  |  Page 34  |  Page 35  |  Page 36  |  Page 37  |  Page 38  |  Page 39  |  Page 40  |  Page 41  |  Page 42  |  Page 43  |  Page 44  |  Page 45  |  Page 46  |  Page 47  |  Page 48  |  Page 49  |  Page 50  |  Page 51  |  Page 52  |  Page 53