www.fipp.com April 2007 | Magazine World | 31
a brand extension, Viva! Biografii, has recently economy: “You think you’re the first to have and a first in terms of such an aggressive digital
been launched. The magazine contains a great idea, but chances are there’s a guy in his development plan. Confidentiality prevents
biographical features on local and international garage somewhere who’s had it already. We’re Lamunière from filling in the details, but he
personalities from the worlds of cinema, always trying to be that guy in the garage.” does let slip the news that his company is
television, fashion, music and sports, selected As for China and Asia, Edipresse publishes about to launch a Spanish-language website
by readers via an online voting system. several Asian Tatler titles and a range of luxury aimed squarely at the men’s market. “We are
But, as with most international publishers, publications aimed at the wealthier section investing heavily in this project,” he says,
it is the realms of digital publishing and the of the population in eight countries. “China cagily. “It’s very innovative and exciting.”
emerging Asian markets that are high on the is absolutely fascinating, both because of its As for Lamunière himself, he’s about to
Edipresse ‘hit list’. In the case of the former, huge population and the rapid speed of its become the new chairman of FIPP – a role he is
Edipresse currently operates the hugely development,” says Lamunière, “but it’s a very obviously relishing. “I’m very honoured to be
successful Swiss dating site swissfriends.ch, complicated market that a lot of publishers are elected by my peers, and it’s a role that I will
employment site jobup.ch and the leading trying to crack, with many finding slow success. take very seriously,” he says. “FIPP is a hugely
Swiss real estate site, homegate.ch. “We You have to be a little cautious in China, as you important organisation and a fantastic platform
always have a lot of projects happening in the don’t own your magazine there – you lease it, to meet colleagues, exchange ideas and defend
digital world and we’re constantly developing and the lease can be cancelled at any moment. common interests. FIPP is increasingly taking
new websites,” says Lamunière. The group I think any company investing in China has an important and relevant role in providing
is preparing to launch a mortuary site, ‘Ad to be extremely patient. For those who will training and development to young, promising
Eternam’, to bring together families in times of succeed, however, the returns will be high.” professionals – and this is something that I
grief and mourning, in a virtual community. For now, Edipresse is concentrating on look forward to being actively involved in. I’m
According to Lamunière, the velocity in the a dozen magazine and website launches – very keen and very proud to chair this
digital world is much greater than in the old a typical annual average on the print side organisation for the next two years.”
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