www.fipp.com April 2007 | Magazine World | 3
PRESIDENT'S
COMMENTS
S
ince this issue of Magazine new things encountered by the you got to know from previous more enjoyable and profitable.
World will be received shortly Congress staff in Beijing. Congresses. But you will also have Before you get to the Congress,
before and at the 36
th
World For our part, we at FIPP learned a unique opportunity to meet many read as much as possible about
Magazine Congress in Beijing, an awful lot about China itself, new Asian friends as well. Take the country – and do be sure to
I should say a few words about the publishing in China and doing advantage of this opportunity. Look read the articles in this issue about
process of planning and executing business in China. Despite the at the registration list and seek out publishing in China. This will help
this major international event. eight trips I have made to China people who publish magazines you to ask the right questions and
Firstly and most importantly, in the past two years, I am still or have websites in which you avoid embarrassing mistakes.
it was a huge learning process learning a lot about this huge, may have a common interest. Don’t be surprised if you get vague
on both sides. Our hosts and complex and fascinating country. Smile a lot and don’t be shy about answers to some of your pointed
local sponsors, the China Communicating with each other approaching strangers. If you don’t questions. Many Chinese are
Periodicals Association and with our limited common language speak a Chinese language, try not always ready to give candid
its government sponsor, the facility and limited overlapping English; and if that doesn’t work, answers to people until they get
General Administration for Press office hours wasn’t easy, and look around for an interpreter. Our to know them. They are also not
and Publication, had no prior failures in communication was Chinese hosts are providing us as statistically saturated as many
experience in organising a large not unusual. But for the most part, with many competent interpreters. Westerners, so don’t press them for
international conference bringing we all kept cool, exhibited great Hopefully, there will be at least one facts they may not have. However,
together 1,000 publishers from patience on both sides and got at every table and on every bus. they are curious about Western
all over the world and all over the job done. I think the resulting Make sure that you go out of your publishing, and those of them who
China. So, securing appropriate Congress will be seen to be well way to sit with strangers at lunches read English and surf the internet
venues for the meetings and social worth the enormous effort. and dinners, and on the bus. Carry are quite up to date on what is
events, figuring out how to register For those of you attending lots of business cards and get happening in other countries.
foreigners from dozens of countries the Congress in Beijing, what them made in Chinese as well as Finally, be prepared to enjoy
online, selling sponsorships and should you expect to get from your own language, if possible. the culture, beauty and astonishing
putting together a programme the experience and what should Personal relationships are the key energy of China. I look forward to
balancing speakers and delegates you do to prepare yourself? Some to doing business in China, and sharing all of this with you.
from many countries on many of you will, of course, see old having them will make this and Bon Voyage!
subjects were just some of the friends from other countries that subsequent visits to China much Don Kummerfeld
Magazine World is the FIPP ADVISORY BOARD Harold Eedes Mailing: DHL Global Mail
quarterly publication of the CHAIRMAN: Chris Llewellyn, Ramsay, Son & Parker, Images: Corbis
International Federation of Emap International, UK South Africa Paper sponsor: M-real
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of the Periodical Press It is circulated to more than Alain Chastagnol VDZ, Germany
Queens House, 8,500 executives in magazine Hachette Filipacchi George Green
55-56 Lincoln’s Inn Fields publishing and other Médias, France Hearst Magazines
London WC2A 3LJ, UK advertising-related media. Pierre Lamunière International, USA
www.fi pp.com APRIL 2007: Issue 52 Edipresse Groupe, Koos Guis
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P02-03 Pres Comm CORR.indd 3 28/3/07 10:40:03
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