34 | Magazine World | April 2007 www.fipp.com
ASSOCIATION PROFILE
France
French Lessons
Pascale Marie, director of the Syndicat de la Presse
Magazine et d’Information (SPMI) outlines the key
activities undertaken by her organisation
A
s key representatives copyright exemption for press the exchange of ideas and
of over 80 per cent of images showing a work of art or experiences. To provide publishers
Key Facts
France’s publishing architecturally important building, with an insight into fresh digital
and Figures
industry, it’s clear that in spite of opposition from the opportunities, SPMI organises ad-
SPMI has plenty of work on its French Ministry of Culture.” hoc conferences with experts, such
Founded: 1995
hands. As well as heading working Meanwhile, SPMI also organises as a recent session on business
Membership: 53 publishing
committees on various industry the Magazines of the Year Awards, opportunities for magazine brands
companies, representing
80% of the French consumer
issues, its success in interpreting an annual ceremony created to in the mobile 3G environment.
magazines market, including
France’s strict and wide-ranging celebrate outstanding creativity It also produces research-driven
international groups and
market regulations for its and editorial quality of French international data on the digital
subsidiaries such as Lagardère
members means that director magazines, combined with their industry such as the five best
Active Media, Prisma Presse/
Pascale Marie and her staff are strong commercial performances. digital successes undertaken by Gruner + Jahr/Bertelsmann
kept constantly busy. This is held at the same time international publishers, which and Mondadori.
“On behalf of publishers we as ‘Magazines Week’, a major will be presented during the
collaborate with institutional annual industry-wide initiative for ‘Digital Day’ of ‘Magazines Week’.
MAGAZINES WEEK
and business partners and lobby publishers to share experiences, “We also provide data and
2007 PROGRAMME:
at French and European levels,” expertise and views, organised by arguments on the legal and
23 April
Opening conference : CEOs on
says Pascale from her Paris office. both SPMI and the Association fiscal frame of online content
publishers’ strategies to face
“We also provide publishers with pour la Promotion de la Presse at the request of French and EU
market challenges
strategic and prospective views on Magazine (APPM). institutions,” says Pascale.
Evening: APPM Advertising
markets and industry dynamics, As SPMI’s sister organisation, Speaking about the most
Campaigns of the Year
important challenges in publishing 24 April
today, Pascale mentions Design and Artistic Direction in
“We conduct services and
leveraging digital opportunities
Magazine Publishing
that will complement and extend
n Round-table with art
events that seek to promote
magazine brands and turn them
directors and publishers
into profitable businesses.
n New artistic trends in France
the vitality of our sector”
n Professional workshop : How
“We must also recreate a
to revive magazine circulation
commercial dynamic in the print
Evening : SPMI Magazines of
magazine field, both in terms
the Year Awards
and conduct services and events APPM seeks to promote of product offer as well as sales
25 April
that seek to promote the vitality the unique strengths and network,” she continues. “Then Digital Day
of our sector. Of course, SPMI competitiveness of magazines there’s the necessity to secure n Club SPMI: Winning
activities also include consulting as an advertising medium. This copyright, a cornerstone of
international internet
with publishers on fiscal, legal involves conducting studies magazines’ online development.
strategies, conducted by
and social matters, so they can on the strength, targeting and And finally I would point out our
magazine publishers
negotiate the French regulations.” efficiency of magazine advertising, vital monitoring and debate with
25-27 April
n APPM professional
Among SPMI’s greatest measuring magazines’ readership the French government regarding
workshops
achievements was the publication and leading campaigns and events state subsidies, which are
last October of an ambitious paper targeting advertising partners. constantly being cut.”
about reforming the distribution “Just as SPMI rewards the best With all this innovation,
Valorisez
system, a prerequisite to creating magazines of the year,” explains promotion and lobbying
la richesse éditor
iale
de votre titr
e
new and more positive dynamics Pascale, “APPM rewards the most going on, it seems there’s not
in the retail industry. creative and efficient advertising much downtime at SPMI. But
“SPMI’s contributions related campaigns in magazines.” the organisation’s tireless
to the protection of journalists’ Now that digital publishing has work on behalf of its members
sources have been included in once again become a top priority is helping to provide a buoyant
debates at the highest level,” for French publishers, SPMI has environment for French
adds Pascale. “During the set up a digital committee with key magazines, an environment
debate of a European directive digital managers from the main that’s breeding both creative ème
5 édition
on copyright, SPMI secured a publishing companies to facilitate and commercial success.
Remise des prix le jeudi 26 a
vril 2007
P34-35 Association Prof (B).indd 2 28/3/07 09:15:30
Page 1  |  Page 2  |  Page 3  |  Page 4  |  Page 5  |  Page 6  |  Page 7  |  Page 8  |  Page 9  |  Page 10  |  Page 11  |  Page 12  |  Page 13  |  Page 14  |  Page 15  |  Page 16  |  Page 17  |  Page 18  |  Page 19  |  Page 20  |  Page 21  |  Page 22  |  Page 23  |  Page 24  |  Page 25  |  Page 26  |  Page 27  |  Page 28  |  Page 29  |  Page 30  |  Page 31  |  Page 32  |  Page 33  |  Page 34  |  Page 35  |  Page 36  |  Page 37  |  Page 38  |  Page 39  |  Page 40  |  Page 41  |  Page 42  |  Page 43  |  Page 44  |  Page 45  |  Page 46  |  Page 47  |  Page 48  |  Page 49  |  Page 50  |  Page 51  |  Page 52  |  Page 53