www.fipp.com April 2007 | Magazine World | 39
association campaigns
canada & the uk
Making the connection
Changing the perception of magazine
advertising is clearly a priority for industry
associations, as shown by these two recent
campaigns from Canada and the UK
POWER SELLER
Magazines Canada, the country’s
leading professional magazine
industry association representing
over 300 of Canada’s consumer
titles, has invited advertisers
to ‘Make the Connection with
Magazines’.
In the campaign, the
association targets advertisers
in a bid to encourage them to
place magazines high on the
list of their media plans.
By making a direct visual
connection between what’s
in the magazine and what’s
actually in front of the
reader, the four executions
communicate the intimate
and engaging environment
in which the advertiser can
reach the consumer, ultimately
demonstrating the selling
power of magazines.
For more information, visit
www.magazinescanada.ca
or contact Gary Garland at
ggarland@magazinescanada.ca.
THE REVOLUTION WILL
NOT BE TELEVISED
The marketing department of the Periodical Publishers Association
(PPA) has unveiled a bold ‘Revolution’ campaign to challenge
the perception agencies and clients currently have of magazine
advertising. The campaign bucks the trend in trade body advertising
by depicting beautifully shot models in unusual surroundings enjoying
a ‘magazine moment’. The tagline ‘Join the Revolution: Put Magazines
at the Heart of your Communication’ is supplemented with one of nine
key messages such as ‘Consumer magazines are a media... that people
opt into, not out of.’ For more information, visit
www.magazinerevolution.co.uk or contact Phil Cutts at phil.
cutts@ppa.co.uk.
P38-39 Association Camp.indd 3 28/3/07 09:01:29
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