www.fipp.com April 2007 | Magazine World | 7
Out now!
Worldwide media
World Magazine Trends
2006-2007
FIPP
owner rankings
World
released
ZenithOptimedia has published its unique ranking
Magazine
of the world’s biggest media owners, with two
online companies – Google and Yahoo! – making
the Top 30. Based on 2005 revenues from activities
Trends
supporting ad spending, the list disregards all
non-media revenues to provide a true measure
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of size and power in the media market.

2006/2007
The top fi ve companies are all US-based, with
Time Warner the clear leader, producing nearly
twice the media revenue of its closest rival,
News Corporation.
O
ne of the most such as Argentina, Russia and
important roles Thailand continue to
Here’s the Top 30 in full:
of any publisher is experience dramatic growth
the analysis of worldwide in magazine ad spend, while
Media Revenue (US$ million)
trends. By staying informed the mature markets Time Warner USA
29,834
of the level of ad spend throughout Europe and North
in each market, clued-up America showed small gains.
News Corporation USA 16,726
magazine executives can Meanwhile, the bright General Electric (NBC/Universal)
USA
14,689
pinpoint exactly where they recovery from the 2001/2002
CBS Corporation USA 13,389
should be concentrating economic slump that
their efforts. depressed media ad spend
Walt Disney Company USA 13,207
With a comprehensive worldwide continued in 2005,
The DirecTV Group USA 12,958
analysis of 60 countries, the with Eastern Europe showing
12
th
edition of FIPP World the most improvement.
Bertelsmann Germany 9,622
Magazine Trends 2006/2007
Cox Enterprises USA 9,452
is a dream come true for
publishers, advertisers, FIPP World Magazine
Advance Publications USA 7,536
marketers, analysts and Trends 2006/2007 is Gannett
USA
7,162
students alike. Its packed available for £180 for FIPP
BSkyB UK 6,772
pages include international members and £280 for non-
overviews, advertising members. Subscribers are
Clear Channel Comm USA 6,078
expenditure forecasts, also able to view data
Google USA 6,065
analysis of the b2b sector, online at www.fipp.com at
text summaries, major titles no additional cost. To order
Tribune Company USA 5,339
listings and internet trends. your copy, call Rolf Rohwer Yahoo! USA
5,258
Key data from the book on +44 (0)20 7404 4169 or
demonstrates how countries email rolf@fipp.com.
Vivendi France 4,294
Mediaset Italy 4,279
Yomiuri Shimbun Company Japan 4,189
Viacom USA 3,963
Global online ad industry to
Fuji Television Group Japan 3,522
top $81 billion by 2011
Asahi Shimbun Company Japan 3,401
TF1 France 3,358
The global online ad industry could hit $81.1 billion by 2011, according to
ITV plc UK 3,346
a report released by American research fi rm Piper Jaffray & Co. The report,
titled ‘The User Revolution’, looks at the internet as a form of mass media
Hearst Corporation* USA 3,276
and anticipates a 21 per cent annual growth rate through 2011. Piper Jaffray
New York Times Company USA 3,152
believes the major internet trend is towards consumers, who will increasingly
take control of content and branding, citing the increasing number of user-
Lagardère France 3,090
generated content sites such as YouTube, MySpace and Flickr. The fi rm says that
DMGT UK 3,078
internet usage patterns are changing, moving traffi c away from traditional web
Grupo Televisa Mexico 2,746
portals to these “communitainment” sites. The report also states that search
will play a more prominent role and that online video will see more advertising
Axel Springer Germany 2,693
growth as ad dollars shift away from traditional media. NTV Japan 2,522
P06-07 News.indd 3 26/3/07 17:01:45
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