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CR87-p58-59-supplier3:SJC-Casino Review 23/12/09 16:34 Page 1
Electronic Game Card to tap Bally’s game content
California-based Electronic Game Card has signed a worldwide licensing agreement with Bally
Technologies. EGC offers unique credit card-sized pocket games that incorporate interactive
capability with instant win properties. The three-year agreement provides EGC with access to Bally
Tech’s library of games. “This licensing agreement launches our relationship with one of the premier
gaming companies in the world,” said Anna Houssells, executive vice president of sales. “Bally
games are known around the world with some of the best played games.” Bally COO Gavin Isaacs
NEWS added: “EGC has developed a next generation game card that meets the high standards we set for
ourselves and it is emerging as a company that is offering a dynamic product portfolio.”
TCS John Huxley’s breakaway Las Vegas event was heralded a major success. The company chose to host
its own VIP invitation only event located in the spectacular Ghostbar on the 55th floor of the Palms Hotel rather
than take stand space next to G2e’s exhibitors at The Las Vegas Convention Center.
TCS John Huxley in high
spirits after Ghostbar event
ghostingout when trying something new. without the usual distractions The combination of effectively on a double/triple The system’s new RNG
TCS JOHNHUXLEY We realised, however, we had a of an exhibition floor. All of that, TouchTable MultiPLAY and table, different games can be Virtual Shoe option works as a
success on our hands when on coupled with probably one of Craps was probably the played consecutively, all from bolt on to its existing card ver-
Guests at TCS John Huxley’s the first morning we had a line the best views of Las Vegas product highlight. Unlike every the same dealer. ification technology, allowing
Access All Areas Las Vegas of people waiting to get in proved to be a showstopper.” other touch screen system cur- The system still allows dealers to draw from the shoe
event were treated to a whole before we even opened.” “We knew going into the rently available today, players to enjoy the traditional at their own pace without the
host of new products, which Roger Hawkins, CEO for the event that interest was high TouchTable MultiPLAY is able games of Roulette, Sic Bo and risk of incurring read errors
were showcased in a genuine Americas, added: “It was and customers had indicated to identify individual players Craps in an authentic way. and delaying game play. From
casino environment as the absolutely fantastic to see cus- they were more than happy to and specific bets with its Touch With craps this sees players table opening, operators can
Ghostbar was transformed tomer reaction as they stepped attend, however even we were ID technology - worldwide actually roll the dice with a now choose between live
from its usual ultra lounge to out the elevators and walked shocked when our visitor patents pending. clever piece of software. dealt or fully automated RNG
an upscale casino. into the event - almost all of numbers on Day One From a single dealer and Also new out was a piece operation. During live dealt
Tracy Cohen, marketing them just said wow. The combi- exceeded the total of what we electronic multi-player betting of ground breaking live table games, the system records all
manager, said: “Our pre-show nation of transforming the room experienced over three days at surface, the system can simulta- game technology in a cards drawn so that at a
marketing campaign was very into an upscale casino, as well last year’s G2E,” Hawkins neously serve up to 21 player Random Number Generator moments notice, even midway
effective with an unprece- as providing a relaxed atmos- explained. “Was it a success? positions. By giving operators Virtual Shoe for use with the through a shoe, the table can
dented number of customers phere proved to be an absolute Based on our final numbers the ability to adjust games at AccuPLAY. be switched from live dealt to
registering to attend. Interest winner. Nearly everyone com- and extremely positive feed- the flick of a switch, it is possi- AccuPLAY is ideal for tradi- RNG operation.
was extremely high as people mented on how great it was to back from customers we have ble to maximize game play and tional Blackjack, Baccarat and Furthermore, the RNG is
were intrigued to see what we view the products in beautiful just secured the venue for next revenue, quickly reacting to speciality card games as well as programmed to draw only from
were planning, but it is difficult surroundings and spend real year too, so I would say that the time of day and player Live Draw Poker and Parallel remaining cards left in a prede-
to determine actual results quality time with our team speaks for itself.” demand. Indeed, when used Deal Blackjack. fined card shoe size.
Rank looks to build
single customer view
across business
intelligentmarketing and communicates with its Bingo, Grosvenor Casinos and on-
SMART FOCUS customers. The software will line betting site, Blue Square.
consolidate all elements of the Customer information from the
smartFOCUS, a global provider of marketing process, from bingo clubs and casinos are
powerful multi-channel marketing customer data, insight and processed live, with vast amounts
software, has been selected by targeting to campaign execution of data needing analysis, so it
The Rank Group Plc, one of and automation across off and was vital to implement an easy to
Europe’s leading gaming on-line channels. use, integrated and scalable
companies, for its Intelligent With regular promotional marketing solution across all of with the right systems to deliver strongly support our business
Marketing software and to build a activities and updates for its the company’s business divisions the 300+ campaigns a week. The goals. So far the project is going
single customer view across its customers, Rank Group sends in the UK. only way to do that was to review well and we look forward to
complete customer business. The over 300 targeted campaigns in Stewart Cruickshank, retail IT the whole process. We believe that making great use of the extra
smartFOCUS software will any single week, with up to 20 director at Rank, said: “We need to smartFOCUS will be able to cope customer and campaign
completely overhaul the way in campaigns a day across any one support our marketing with the demand, and we believe intelligence we’re getting from
which the group analyses, plans of its brands covering Mecca departments by providing them that we can align the solution to smartFOCUS.”
58 January 2010 • suppliernews
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