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CR87-p54-supplier1:SJC-Casino Review 23/12/09 16:15 Page 1
internationalcasinoreview
Santa Paws and Ho Ho Ho
serve up festive cheer
BetStone has launched two new server-based games for
casino operators to rollout to customers for the holiday season.
Santa Paws is a newly released game onto the BetStone
platform, with festive themed music and an animated top
Supplier
screen featuring Santa Paws from the North Pole. The Ho Ho
Ho, Santa Claus game brings tastes of Christmas cheer with all
the familiar symbols for this festive season with Turkeys,
Puddings, Christmas Trees and Sleighs filled with presents.
“Both games will enable casino operators to roll out dynamic
content for players in time for the holiday season,” said Marzia
Turrini, head of business development, BetStone. “Given the
NEWS
ever increasing demand for content on the Server Based
Gaming Platform, these games’ rich features and strong
Christmas theme will appeal to players anywhere in the world.”
Atronic secures
systems deals in Greece
Having connected
greekclarity ment system, Star|SLOTS cash to more than 30,000
Casino Xanthi’s
30,000 machines in
ATRONIC gives customers more effi- machines in more than 100
178 slots will be
cient slot accounting and venues and 30 countries
more than 100
equipped with
Atronic’s Systems Division is slot floor maintenance. It worldwide.
Crystal Web
venues and 30
providing a comprehensive provides an accurate snap- “Theros and Vivere Casinos
countries worldwide,
range of systems solutions to shot of the gaming floor - in are pleased to offer our players
three casinos owned by real time and anytime. the benefits and convenience
Atronic’s Chip
Theros International Star|JACKPOTS increases of Atronic`s advanced systems
Cash system is
Gaming and Vivere Enter- revenue by boosting play, solutions,” said Alex Al
known to many. It is,
tainment Group. and saves money by allow- Bampoul, the general manager
In total, more than 800 ing immediate response to of Casino Rio. “We believe our
though, just the tip
gaming machines at the Rio, gaming floor activity. Based partnership with Atronic will
of the systematic Xanthi and Corfu casinos in on customer-focused strate- bring greater efficiencies and
iceberg set to link
Greece will be equipped gies, and built on a scalable growth for our facilities, and
more than 800 slots
with Atronic’s Crystal Web architecture, enhance overall player expe-
platform, the machine-inde- Star|MARKETING delivers rience.”
in Greece. pendent platform boasting player-related data tailored “Following the technolog-
the first Ethernet-to-machine to individual businesses’ ical developments and
network worldwide. needs - all in real time. willing to bring a new era of
The contract includes Meanwhile, chip cash gaming into the Greek
equipping 311 machines at offers maximum player con- market, our company group -
Casino Rio (near Patras), 178 venience, higher revenues which holds one third of the
machines at Casino Xanthi, and the benefits of a highly total gaming licences in a fact in Greece within our casinos. This decision is a
and 311 machines at Casino versatile marketing tool. Fur- Greece - has chosen Galaxis Casinos,” added Vasilis clear indication that they put
Corfu which will be oper- thermore, chip cash pro- from Atronic as its main Efthimiadis, general manager their players first and demon-
ated soon. vides players with an easier online system for marketing of Casino Xanthi. strates that our customers
The contract includes the and more compelling expe- and accounting. We are con- “It’s a great honour for recognise the value and
Star|Slots, Star|Jackpots and rience across all touch fident that our customers Atronic that Theros Interna- power of our comprehen-
Star|Marketing modules, as points, whether on slot and our company will both tional Gaming and Vivere sive and flexible system solu-
well as Atronic’s chip cash machines, tables, kiosks, or benefit from Atronic´s chip Entertainment Group have tions,” said Simon Dorsen,
cashless solution. POS terminals. To date, cash solution and that true chosen our systems solu- sales director with Atronic’s
An advanced slot manage- Atronic has connected chip cashless gaming will become tions for their three Greek Systems Division.
Bally
sive slot-management ing player tracking and of the Fort Sill Apache
system, Bally will provide analysis; player’s club enrol- Casino. “Bally’s years of
Fort Sill with 655 iVIEW ment and redemptions; as proven product innovation
player-interface displays for well as a variety of customis- and commitment to cus-
holds
every gaming machine on the able marketing promotions. tomers gives us peace of
casino floor. The iVIEW dis- In addition, Fort Sill will use mind in this very important
plays will enable Fort Sill to Bally’s Power Promotions to step forward for our busi-
offer players a number of enable players to convert ness.”
interactive ways to access points and promotional “We appreciate Fort Sill
the
their bonusing features, mar- dollars to playable credits; Apache Casino’s decision to
keting promotions, and and Power Winners to create partner with Bally and look
player’s club account. In floor-wide, multi-level pro- forward to a long and
addition, Fort Sill will be able gressive promotions. rewarding partnership,” said
Fort
to cross-promote resort “In our competitive Rob Jackson, vice president
amenities through iVIEW and market, we feel confident of systems sales - Western
deliver powerful marketing that Bally’s system, with all of North America. “Our system
messages and customised its marketing, promotions, features will enable Fort Sill
hardfort ACSC slot monitoring, mar- bonusing events. communication and bonus- to develop even more excit-
BALLY TECHNOLOGIES keting and casino account- Along with the marketing ing features, will truly give us ing and profitable on-floor
ing system after a power of iVIEW, Bally is pro- the edge that we need to marketing and promotions
The Fort Sill Apache Casino competitive selection viding the Fort Sill Apache take our operation to the programs and communicate
in Lawton, Oklahoma, has process. Casino with its CMS suite of next level,” said Chris directly to players at every
chosen Bally Technologies’ Along with a comprehen- marketing solutions includ- Williams, marketing director game through Bally’s iVIEW.”
54 January 2010 • suppliernews
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