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CR87-p34-G2E6:SJC-Casino Review 23/12/09 14:08 Page 1
It’s all in the
Touch of
mix for GPI
magic from
the IT crowd
Casinos might have been wary about brightfuture
The company’s Magic
spending too much in the last couple of
INCREDIBLE TECHNOLOGIES Touch suite of games has
years but there’s still no getting away from
just received GLI approval
For anyone who has any- with 12 poker games, ten
the need to re-chip or change the layouts.
thing to do with the amuse- video slot titles grouped
GPI, with its wide range of products, is
ments industry, Incredible into four broad themes
winning the argument about investment now
Technologies (IT) will be an plus five keno games.
immediately recognisable One of the key features
in technology that will save operators money
name: it achieved world- is what IT calls Versatile
in the long run. wide success with Golden Volatility with which
Tee Golf. players themselves can
Games, then, are in its choose the kind of play
radiodays all the other benefits avail- blood: it decided four years they prefer, whether they
GPI able, as well.” ago to turn its talents like to win often, win
GPI’s RFIDPoker, which towards games for the steadily or win big.
It has been an important year uses 13.56MHz technology, casino industry. The games come in
for GPI, with an orderly swiftly calculates both the “We’re doing it in our Breeze cabinets equipped
change of leadership that will pot and the rake speeding own way,” said Dan Schre- with a 19-inch LCD display
result in subtle changes in the up play by as much as 25 to menti, marketing manager and a punchy sound
way the company operates. 30 percent. It also allows the for the company. “We want system. Inside is IT’s own
New CEO Greg Gronau’s task operator to analyse table per- to put the game back into Nexus hardware system,
is to bring the specialist divi- formance, providing instant gaming, offering robust 3D designed to be robust
sions that make up the accurate data. Players, too, graphic, intuitive player and simple to maintain
company closer together and can see game information on controls and deep digital and upgrade, with no
to spread their expertise a display at each table. sounds. We have a rich superfluous wiring and
across their different product “Players love this,” said
GPI’s international sales and
marketing manager
game library with attractive server-based ready with
lines and new markets. Leparoux. “The reaction has
Christophe Leparoux with
themes, exciting play and two high-speed 1GB
That trend is already been excellent - I think it’s
new CEO Greg Gronau, who
creative bonus games.” Ethernet ports.
apparent in the range of RFID because so many who also took the reins in September
applications GPI is now play online are used to seeing
offering, which combines similar information on their
the huge developments computer screens.” products can physically fit graphics printed using GPI’s
made by the French division The new Progressive on to tables and how much patented FX digital synthetic
of the company with the Poker system takes an extra they interfere with each process on its exclusive,
gaming tables and acces- rake from each hand to feed other. Using its expertise durable material.
sories created stateside. three incremental jackpots from across the divisions, “We can also produce cus-
“We’re exhibiting a wide on display at the table and GPI’s eReady gaming tables tomised chips and dice that
selection of tables, all of can link all the RFID Texas are designed and built espe- market directly to a captive
which are equipped with Hold’em tables in a casino cially to accommodate elec- audience,” said Leparoux.
RFID applications,” said giving players the opportu- tronic equipment, allowing “These products are the
Christophe Leparoux, inter- nity to win extra. for ventilation and cooling same high-quality GPI prod-
national sales and marketing RFID will be a significant as well as eliminating signal ucts casinos use every day
manager. “For example, for feature at the new Resorts interference of RFID trans- but tailored to promote a spe-
the first time in the US we World Sentosa resort due to mitters. Specially built areas cific event or milestone.”
are showing a progressive open soon in Singapore. GPI for shufflers and bill accep- With so wide and deep a
version of Texas Hold’em has now received the signed tors are ergonomically range of products appealing
Poker as well as our RFID order to supply the venue. placed for dealer conven- to operators all over the
version of roulette. RFID “They opted for the ience and comfort. world, GPI has managed to
remains a major focus of ours high-frequency RFID solu- With players seated at stay ahead of the industry’s
- operators are realising more tion and are looking not just tables for long periods, there difficulties over the last year
and more the benefits of at the security issue but also is also a cross-marketing or two. “We are grateful for
RFID to table gaming from at using the technology opportunity for operators the continued support that
enhanced game play, to across the gaming floor,” said using GPI’s themed prod- we have received from our
increased security and more Leparoux. ucts to advertise a show, an customers,” added Lep-
efficient operations. Casinos Technological applica- upcoming event or an aroux. “We are committed to
that choose RFID-enabled tions for table games are important anniversary. At its bringing to market great
chips often do so for security multiplying swiftly and simplest this can mean products that our customers Marketing manager Dan Schrementi with Magic Touch suite
reasons, but then recognise there is an issue of how such custom layouts with full want and need.”
on Breeze cabinets
The definition
Dallmeier’s Helmut Strycek
and Marcel Zangger
of quality
pictureperfect provides crystal clear pictures for any casino
DALLMEIER security operation. The system is modular
and will connect standard digital and ana-
Fresh from having completely equipped the logue recorders, allowing operators to
new City of Dreams casino resort in Macau upgrade as and when they are ready.
with the world’s biggest digital IP surveil- “We can get 30 frames per second, which
lance network, Dallmeier was demonstrat- is more than our competitors and the only
ing the benefits of high definition (HD) way to go, as far as we’re concerned,” said
technology. Helmut Strycek, product manager for casino
Its HD PTZ (pan-tilt-zoom) camera com- solutions. “You don’t get the blur and meets
bined with HD digital recording technology the requirements of the gaming regulators.”
34 January 2010 • G2ereport
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