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CR87-p56-57-supplier2-4:SJC-Casino Review 23/12/09 16:09 Page 1
Aristocrat restructure Europe and Africa
Aristocrat Technologies has appointed William Wilsnagh as managing director for Africa and Europe and promoted
Daniel Lindsay (pictured far left) to general manager of Europe. Reporting to Warren Jowett, managing director for
Europe, Middle East, Africa, Asia Pacific and Japan, Wilsnagh will be based in Johannesburg and have
responsibility for the South African and European businesses. Lindsay, who will be based at Aristocrat’s offices in
London, will have responsibility for the European business reporting to William Wilsnagh. Jowett said: “We operate
in a fast moving environment underpinned by regulation and characterised by advances in technology, significant
NEWS demographic shifts and changing player tastes and demands. Our new structure and sharp management focus
will enable us to rise to these challenges and in so doing deliver a truly world class business.”
Nine Nevada
casinos snap up
Sex and the City
Focused on delivering superior player entertainment and boosting operator
revenues, IGT has developed a well-branded and truly fun experience in Sex and
the City slots. Sure to be a huge favourite with the younger female demographic,
Sex and the City has already brought its haute Couture to nine casinos in Nevada.
winningneverlookedsogood IGT game producer Eric Satterlie include the Progressive Pick bonus,
INTERNATIONAL GAME TECHNOLGIES said: “The higher average wager is the Simply Fabulous! bonus, the
why we chose to use MultiPLAY in Perfect Present Bonus, the Change
International Game Technologies this game. Players are seeking out of Dress bonus, and the Hello Lover!
has installed its new Sex and the these games, which made it easy to bonus with multi-way wins, all
City Multi-Level Progressives in decide to use it for Sex and the City.” driven by a virtual wheel on the
nine Nevada casinos, with more The main thrust for the game’s top box of the units, which really
installs on the way. designers was to create more sus- bring the game to life.
The Sex and the City brand, offi- tainability, more bonus time and The attraction of the
cially licensed by HBO Licensing & better value. Hello Lover! bonus is a
Retail, aims to have female players “The math offers a good experi- ‘locking’ symbol that
the world over leaving the lip gloss ence,” IGT MegaJackpots product holds its position on the
in their handbags to concentrate manager Will Foster explained. reels throughout the
on playing the game. “Players will be able to experience duration of the five free
Fans and players can already find more frequent bonuses when they spins, increasing the
Sex and the City Multi-Level Pro- play all four games. Combine that chances of winning big.
gressives at the Bellagio, Caesars with entertainment value and you In Simply Fabulous!
Palace, Hard Rock, MGM Grand, get a game that players will want to players choose on-screen
Palms, Planet Hollywood, the South come back to.” jewelry boxes that open
Point and The Venetian. They can Tapping into the series’ pop to reveal numbers. Four
also find it at the Atlantis in Reno, culture phenomenon will be key to are chosen in all creating
Nevada and the red carpet roll out the game’s success. a four-digit number equat- IGT’s new MEGAfx firmed. As such the video clips feature
looks set to continue apace. “The series’ appeal among ing to the amount of Surround Chair, shoes, jewellery, fashion and the
The award winning TV series has women is well documented,” Foster bonus credits won. mixing music which plays throughout is
captured the hearts of millions of explained. “With the recent movie, The Perfect voiceovers, catchy, upbeat and familiar to mil-
global fans. The game aims to provide we know we have a very large and Present feature is a video clips and lions. The icons on the wheel are easy
everything that fans love about the excited fan base who will be free game bonus in music synony- to understand, as are the bonuses.
series and a closet full more. delighted when they see this game which up to 15 gifts mous to the “We knew we were doing some-
Sex and the City Multi-Level Pro- on a casino floor.” may appear on the series. thing,” IGT design team member
gressives feature IGT’s innovative Sex and the City Multi-Level Pro- screen’s reels, which then trans- “We are excited about our part- Trish Lestelle said. “We could see we
and top-performing MultiPLAY game gressives also offer a chance at five form into scatter plays. nership with IGT on the Sex and the were creating the most polished
interface, indeed the slots are the progressives and four interactive Change of Dress could prove to City slot machine,” said James Costos, game ever.”
first MegaJackpots product to offer bonus games. With each bonus game, be the most popular bonus game vice president, HBO Licensing & IGT vice president of MegaJack-
IGT’s exclusive MultiPLAY function- players will get to watch their for fashion friendly females. Players Retail. “We worked closely with them pots Tom Mikulich agreed saying: “We
ality. MultiPLAY gives players the favourite video clips from the HBO have to choose a character from the to ensure the game is true to the Sex knew this game was a winner from
option of playing the game up to four series. Plus, Big (played by Chris show and then get her to change and the City brand and are thrilled the start. Our game development
times, simultaneously, with different Noth) himself talks players through her outfit. Players select mirrors with the final product. We’re sure team made sure the slot was
outcomes on the same machine. Mul- the bonus games, cheers them on until a matching outfit is found, fans of the show will be too.” absolutely true to the Sex and the
tiPLAY means more ways to win. and congratulates them on their wins accumulating credit values and mul- “HBO was a strong partner in the City brand - right down to the shoes
It is also proving popular, currently with comments such as. “Hey kid, tipliers along the way. project, making sure we stayed true and cosmos. And simply put, this
earning twice the house average that was well done.” Players will also be immersed in to the feelings of the television series,” game is fun. Players are going to love
where it is installed. It’s the bonus games, which the sounds of Sex and the City with IGT graphic artist John Zielinski con- it, and our customers will too.”
TCS John Huxley at forefront of Magazan design
granddesigns incorporating all the modern TCS John Huxley also say this casino resort is
TCS JOHN HUXLEY elements associated with worked with world-renowned simply out of this world! As
Kerzner’s world-class resorts. furniture maker William with all Kerzner International
TCS John Huxley has Considered the finest Yeoward to produce 450 projects, the attention to
supplied a complete turnkey casino in North Africa, the bespoke designed gaming detail and high standards
gaming equipment to 3,000m² of floor space chairs as well as supplying obtained ensure that nothing
Morocco’s newest and most includes 66 tables which almost 470 Gamer slot chairs matches the experience for
spectacular resort which were all custom designed to complete all the seating players and guests alike. We
celebrated a star studded and produced to exacting requirements. have enjoyed a long and
opening on November 3 2009. standards. The whole interior Mazagan was also the first fruitful relationship with the
Created by Kerzner reflects a Moroccan theme, installation for the company Kerzner Group and as a
International, a leading incorporating warm rich of the highly efficient result understand what they
international developer and tones which are prevalent to CardRoomMagic Poker require when putting together
operator of destination the region. In addition, the system which offers new projects such as this.
resorts, the stunning new company supplied 25 Saturn complete control of all Cash Mazagan is truly spectacular,
500-room Magazan resort in Roulette wheels, 24 Chipper and Tournament play. both visually and also in
EL Jadida is designed to Champ plus chipping John Galajsza, TCS John terms of player experience
capture the essence of machines, 25 e-FX displays Huxley business and we are very proud to
traditional Moroccan along with all table development director, said: have been involved with this
architecture, whilst accessories, chips and cards. “It is no exaggeration when I project.”
56 January 2010 • suppliernews
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