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CR87-p44-G2E11:SJC-Casino Review 23/12/09 14:37 Page 1
Konami mines
Seeben taps
heritage for inspiration
into greater
machine supply
Konami has silverlining
demand is met.
remembered that
SEEBEN “We certainly noticed
gaming is about fun
that the first eight months of
Having been in business for this year were quieter than
and has a developed
half a century, Belgian last and I think the whole
a range of products
company Seeben has seen year will be slightly down,
that draw on its
pretty much everything and but actually things are still
during that time has built its pretty good,” said Thewis-
history in
reputation for supplying sen. “Now with access to a
amusements with good quality refurbished lot of very young machines
eye-catching design
gaming machines to devel- from manufacturers like
and entertaining
oping markets all over the IGT, WMS, Aristocrat, Bally,
world. Novomatic and Konami,
features. Although the gaming whose machines are really
industry has suffered signif- popular, I think some of the
icantly this year, the closure markets we sell into are
revolutionaryideas of the Russian and Ukrain- changing their habits. The
KONAMI GAMING ian gaming markets in par- market is changing all the
ticular has offered Seeben time - five years ago we
Mechanical games are a huge rare opportunities. were selling mostly stepper
part of the Konami story, “We have been able to reels, now if we sell 50 in a
arising from its longstanding buy good newish machines year, that’s a lot. About 98
involvement in the amuse- from Russia, but the fact per cent of the market is
ment arcade industry. The Ukraine all of sudden video-based.”
company’s five-full-size-reel closed at the same time Seeben is also changing
stepper Advantage 5 really pushed prices down, its habits slightly. It has
machine launched two years especially as Ukraine had signed a deal to distribute
ago is seeing an ever-wider on the whole much newer Amaya Gaming’s electronic
range of games devised for machines,” said Urbain poker table in Belgium. The
the platform. Now the Thewissen, vice president machine is currently under-
company has launched a of Seeben. going the homologation
brand new version that
Marketing manager Leah
Steinhardt with the
Even though the process for both casinos
breaks the mould of what
revolutionary Advantage
company is able to source and licensed gaming
mechanical games can offer.
Revolution platform
games at good prices, the arcades after the law was
Advantage Revolution seems sudden massive supply changed a few months ago
at first sight to be a three-reel also means most of the and is now in test locations.
mechanical stepper. But 22-inch (56cm) touch screen an ergonomic button panel The four-level mystery
when a bonus is triggered, LCD displays, which have and has unique lighting progressive Beat the Field
the turntable-mounted reel been positioned close effects surrounding the was launched last year and is
unit swivels away in either together. machine. now rolling out. Themed on
direction to reveal one of “In the future we aim to The company was also horse-racing, it allows
two high-definition LCD create games on a new plat- showing two new stand- players of both Konami’s
digital screens. One shows form that will use both alone progressive jackpots stepper machines and video
wheels with credit wins, the screens interactively,” said available on all its video game games to participate in the
other offering a three-reel Steinhardt. “A test bank of themes and Advantage+ same community bonus, pro-
bonus. The bonus events vary eight units was installed at games. The first was Pirate’s vided they are also playing at
by title but each come the Barona Resort and Casino Jackpot, a two-level mystery the same denomination. All
included with a three- or in San Diego in August and progressive with an addi- qualifying players take part
four-level standalone pro- with our standard video tional bonus prize. When the in a race for one of the jack-
gressive. products we’ve been jackpot game is triggered pots with the number of
“Advantage Revolution number one there for two players use a treasure map to horses they are assigned -
will be launched in the first months now.” see what prize, if any, they and their chances of winning
quarter of 2010,” said market- She added: “Following our have won. The chances of - dependent on their level of
ing manager Leah Steinhardt, restructuring to become a winning a jackpot increase play. One player will carry
“and we will be showing two truly global company, this during each consecutive off the prize; all the others
machines at IGE in January.” will be the first cabinet that bonus until a prize is will win consolation credits.
Konami’s design concepts is sold totally internation- awarded. The second is Konami has now developed
are also in evidence on its ally.” Quick Strike, also a two-level a new version called Top
Podium cabinet, first seen in The cabinet currently runs mystery progressive that Track with all the same fea-
prototype last year and now the K2V platform and associ- offers prizes within a range tures but based on motor
out on the market. The top ated games and is also com- for each level. By watching racing to appeal to a differ-
half of the cabinet is patible with most of the meter rise, anticipation ent demographic. It will be Urbain Thewissen, vice president of Seeben with Amaya
extremely slim with a depth Konami’s progressive among players increases as it launched in the course of
Gaming’s CEO David Baazov, whose poker table Seeben will
of just 38cm and features two jackpot products. It features nears the maximum level. 2010.
distribute in Belgium
Multiple visions of growth
centralintelligence should be a focus at the and DPX-EFT boards, vides two analogue VGA
INNOCORE moment with the launch of which allows gaming outputs and one digital DVI.
the DPX-E110-6a at G2E, a machine OEMs to include A fourth screen can been
Gaming board manufac- complete industrial com- three or four high-resolution added using an on-board
turer Innocore has seen puter system that complies monitors and to display on LVDS connector port.
double-digit growth in each with Italian government reg- each screen independent “The DPX-S410 is
of the last five years and is ulations, offering good per- full motion, full colour supported by the chip
looking to break all previous formance with low power images. The DPIX-S410 is a manufacturers and by us
records in this one. using the cost-effective high-performance gaming for a minimum of five years
The explosion of the Intel Atom processor. platform that now comes of production life,” said
Italian market has more Of principal interest for equipped with two inde- sales director Koen
than offset the lack of activ- developers of technology pendent GPUs, each with Stomph. “This makes it the
The Innocore team of Edward Price, managing director; Craig
ity in the casino sphere - so for the casino sector is the two display pipelines pro- board of choice for the next
Stapleton, product director; new signing John Malin, business it is no surprise that the addition of Quad Video viding two outputs. The generation of video slot
development manager; and Koen Stomph, sales director
Comma 6a regulations Support to the DPX-S410 typical configuration pro- machines.”
44 January 2010 • G2ereport
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