TOTAL Art Licensing
Image Connection, LLC, a Stockton, California their offerings of coasters, placemats 
based art licensing company, is weathering the and cutting boards. RAZ Imports has 
economic downturn with the strength of its introduced a new line of holiday deco-
rative items that were added to an 
existing collection of ornaments. 
Bentley House Publishing recently 
added their 50
th
 image to their line 
of open edition prints and canvas 
products.
Kathleen Parr McKenna also ex-
panded her presence at Conimar. 
They took several images for their 
line of flexible cutting boards as 
well as their glass and stone coaster 
lines. Evergreen Enterprises added 
two images to their flag line from 
the demise and take over of NCE. 
Current, Inc, a leader in direct re-
tail catalog sales, developed several 
Julie Ueland
products using four of Ms. McKenna’s im-
has increased their product offerings using sev-
ages. 
eral of Rooney’s designs.
Susan Rooney, an established artist and 
Marketplace environment has forced several 
graphic designer, completed a deal with 
changes in the industry, which started long be-
Hoffman Fabrics with a collection of poppy 
fore the downturn last year. Artist and designer 
designs. Highland Graphics has developed a 
saturation, exhibition costs, travel costs, are all 
stone coaster set and is moving on to other 
forcing drastic changes in business practices for 
tabletop products utilizing Ms. Rooney’s vi-
the art licensing industry. Retailers continue to 
brant tropical bird collection. Current, Inc. 
beat-up manufacturers for better pricing which 
Kathleen Parr McKenna Susan Rooney
trickles down to the artists and agents. Survival 
will be based on not only the 
quality of the work offered 
talented Artists. Several new agreements were 
by artists and agents, but the 
completed for all of the Artists over the past 
ability to be flexible and offer 
year. This, despite the fact that several licensing 
added-values not previously 
partners disappeared from the scene. Many of 
required. 
the IC partners stepped up the pace to fill the 
Image Connection will be 
needs of retailers who have felt the pinch of 
exhibiting at Surtex in New 
missing manufacturers. 
York, in May in Booth 526. 
Julie Ueland expanded her roster of licensing 
The Company will also be 
partnerships with several new licenses. Certified 
at Licensing Expo 2009 in 
International rolled out a dinnerware collection 
Las Vegas, in booth 1461, in 
in January at the Atlanta Gift Show with her Le 
June.    
Chanticler Collection. Brownlow introduced 
Information regarding any of 
an inspirational book as part of an impulse gift 
the Image Connection artists 
program. Ms. Ueland has also signed an Agree-
or services can be received 
ment with CBK to develop several home décor 
by calling Alan Korsgaden at 
collections. Ueland is currently working on a 
209.951.4088, or visiting the 
program for C&F Enterprises. Conimar added 
Image Connection web site 
several images over the past several months to 
at 
www.iconnectart.com.
8
    
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