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TOTAL Art Licensing
connecting manufacturers with artists and li-
censing agents,” Sikalis adds. “It’s a proven ven-
ue for business transactions to thrive, and for
artists to improve their bottom lines.
Surtex continues to be the place where new
and established designers alike seal the deal
In the midst of a struggling economy, the art show in the United States. I know of no that’s the next step in their careers.”
entrepreneurial spirit is alive and well, per- other show where you can meet with such Of course, this year, the big change for Surtex
haps nowhere more evident than in the a wide variety of artists and art representa- is that it is moving to a new location within
line-up of spring’s top trade shows. tives at one time. As a result, it’s one of the the Javits Center. This year’s event will be lo-
key times of year to purchase art to build our cated on the main level of the Center, Level
Surtex continues to lead the charge in show- product line.” 3, directly adjacent to the National Stationery
casing innovative and fresh ideas for virtually Hideaki Nakamura, design director for ta- Show and closer to the International Contem-
every business that uses applied art. Set for bleware manufacturer Mikasa, believes that porary Furniture Fair than in past years. This
May 17 -19 at the Jacob K Javits Convention an open mind is essential to finding new tal- new cohesive floor plan is designed to make
Center in New York, Surtex is the only trade ent. “We go to Surtex looking for new designs the three spring events a seamless venture for
show dedicated to the sale and licensing of that are fresh and suitable for our product,” buyers and exhibitors alike, creating one highly-
original art and design. Nakamura says. “We walk around and find the focused, energetic marketplace.
“Surtex is a kind of economic stimulus pack- best ones for our needs.” “Surtex exhibitors and attendees have desired
age for artists and licensing agents,” says Penny Other buyers take a similar approach. a contiguous floor plan for years, and we’re
Sikalis, Vice President and Show Manager. “The “We attend with specific needs and projects we pleased to finally be able to meet this request,”
show has a long history of matching top-level want to fill, but we also keep our eyes and ears says Penny Sikalis, vice president and show
design talent with the needs of art buyers and open for new artists and fresh approaches,” manager. “We’re excited about the benefits of
licensees.” says Roger Sample, vice president and general the new location, especially in terms of conven-
The annual display of cutting-edge designs ca- manager of Blonder Home Accents, supplier of ience and ease of navigation, plus all that the
ters to a host of industries, including gift and wallpaper and kitchen and bath accessories. co-location with NSS and ICFF has to offer.”
stationery manufacturers, home and apparel “The show is a chance to view many designers In its new location, Surtex will be more visible
textile firms, wall and floor coverings com- and licensing agents under one roof, to see if than ever, at the main entrance to Hall 3A (at
panies and tabletop/housewares manufactur- we want to pursue a connection with them,” the top of 3A escalators) as well as five cross-
ers. The 2009 event anticipates nearly 400 ex- Sample continues. “At Surtex 2008, for ex- aisles from NSS. The annual trade show’s move
hibitors and 6,000 attendees from the United ample, we found a couple of new folks we’re from Galleria/River Pavilion and Halls 1E to 3A
States and around the world. working with now.” promises to provide increased business poten-
Every year, new business connections are made Surtex continues to draw a wide range of at- tial for all participants.
across the board, according to Sikalis. tendees in nearly every industry that uses ap- “Artists will have a greater number than ever
Past attendees agree. Buyers cite new tal- plied design. Buyers count on the annual show of licensees right at hand, and retail buyers will
ent as a chief benefit of the annual show. for its display of the hottest trends, newest have the ease of walking across the aisle to
“Every year we find new people to work with,” designs and most cutting-edge resources from look at fresh designs,” Sikalis notes.
says Don French, president of C. R. Gibson, gift around the world. As in past years, the show’s 2009 floor plan
and stationery publisher. “Surtex is the premier “Surtex has a long-standing track record for will be categorized according to exhibitors’
business operations: those that sell only, those
that license only and those that do both. And
Surtex will continue to present an extensive
Conference Program, featuring the latest infor-
mation on trends and marketing directions in
the applied art industry.
Registration will be located on the North Con-
NATIONAL course of the Javits Center adjacent to the 3A
escalators, as well as next to ICFF registration
and Hall entrances. Set for May 17 -19, the
2009 show will feature extended hours, and
will be open from 9 a.m. to 6 p.m. on Sunday,
Monday and Tuesday, matching NSS hours for
those days.
“Surtex is traditionally a dynamic meeting
ground for designers and licensees,” Sikalis
adds, “and the new location promises to make
this year’s show even more accessible and syn-
ergistic than ever before.”
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