This page contains a Flash digital edition of a book.
dimensionally. He has created a series of dimen-
sional Coastal Christmas ornaments featuring
Santa’s and flamingos for Kurt Adler, a gift line
of decorative accessories and holiday décor for
Gallerie II as well as kitchen décor and floral
accessories for Burton and Burton.
In the early days of licensing, Brent would
paint each design by hand and send the origi-
nal artwork to the manufacturer to be scanned.
Now he and his Licensing Director, Ellen Seay
are in charge of a studio that consists of two
graphic designers and a licensing assistant.
Seabrook was one of the first wall covering
Brent finds his business of art tied inextricably
pr o d u c t de v L o p m e n t
businesses that perfected an eight color separa-
with digital media. “I no longer have to repaint
tion technique for printing that allowed my wa-
subjects for every shape of product. Now, I can
a n d
tercolors to be printed as they were painted.”
paint for the graphic artists to take apart my
20 Ye a r s o f
Most recently, Brent has also found success in
artwork and manipulate it to fit many products
de s i g n st u d i o
the world of bath products. His coastal work
with one piece of art“. Over the intervening
Li c e n s i n g e x p e r i e n c e
fits so naturally into the style that many people
years, Brent has created thousands of paint-
are looking for in bath furnishings. Shells, beach
ings and designs that have been scanned at high
chairs, tropical fish and lighthouses have been
resolution which are now organized by subject
the subject of recent collections and Brent takes
in hard drive files. He has recently created a
great care to design unique accessory products
licensing website that is accessible to autho-
such as toothbrush holders, lotion bottles and
rized manufacturers, which has all of his work
tissue box covers to coordinate with the cur-
categorized. Manufacturers looking through his
tains to give the ensemble a designer look.
voluminous catalog can quickly hone into their
W
specific interests or browse through categories
hile most of his early work was two di-
such as beach scenes, floral, nautical, nature,
mensional, he also has the ability to design three
holiday and tropical for future collections. This
A CLOSER LOOK AT PAUL BRENT LICENSING
site also provides manufacturers with current
press release information, a sampling of Brent’s
W
existing licensed products as well as event and
hile many artists aspire to long careers in art licensing,
ary Show. While most of the artists who attended those first
tradeshow details.
artist Paul Brent has been living the dream and creating art to
shows were textile artists who were selling their designs, Brent
license for the past 20 years and is still going strong. Brent began
displayed his bright watercolors and following up with his initial
While he entered the market with an
his business by publishing prints and posters of his artwork for
experience of licensing bookmarks, discussed the possibility of
emphasis on coastal wildlife, Brent has moved
the framing industry. Exhibiting at industry trade shows such as
licensing his work with the various manufacturers in attendance.
into many other categories of design. He relates,
Art Expo, he was approached by manufacturers to create specific
The next few years yielded contracts for insulated tumblers,
“Beginning with my wall paper collections, I have
works of art for their products.
bedding with Springs Industries and a meeting with Seabrook
painted many floral and garden subjects includ-
The first products he designed for were a series of bookmarks
Wallcoverings. This meeting at the Surtex Show led to a relation-
ing butterflies and songbirds which I really enjoy
produced by Quality Artworks which featured all coastal and
ship that lasted for over ten years and resulted in the creation
creating. Lobsters, crabs, tropical birds, New
nautical subjects. This enabled Quality Artworks to break into
of nine exclusive books of wall coverings with over 100 borders
the Florida gift market. Moving forward to work with other man-
and their matching sidewalls. Brent comments, “I created a huge
ufacturers, in 1988 Brent began to exhibit in the newly created
body of artwork for Seabrook that I am continuing to license to-
Surtex Show that ran in conjunction with the New York Station-
day with many other manufactures on a wide range of products. NATURE
JUVENILE NAUTICAL
COASTAL SEALIFE
TROPICAL
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