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TOTAL Art Licensing
THE DJ CREATOR BREAKING INTO
WORKING GIRL DEBUT IN VEGAS
LICENSING Many of Las Vegas artist Jodi Pedri’s contemporary illustrations have been
Justin BUA, creator of The DJ, a “I am very interested in enhanc-
picked up by designers and sold out on QVC over the past decade.
fine art poster print, is breaking ing product with art,” BUA says.
In 2009, she’ll launch her own line of greeting cards and books under the
into licensing. Being open to most product
label Working Girl Books. “I’m excited to be a part of the Licensing Inter-
BUA’s decision to enter the categories, BUA can see his art
national and will be unveiling several gift books and designs in Las Vegas”
merchandise are- on footwear, ap-
Pedri said. Pedri has teamed with writer Tonja Steel and together they’ve
na came about in parel, basketballs,
developed illustrated gift books covering several topics from pregnancy
response to the electronics, skate-
and raising teenagers to overcoming illness and menopause.
immense demand boards, toys, cal-
for his artwork. endars, and note-
“Although I’ve books. “But I am
been painting for picky about one
years, it seems my thing: the finished
work recently has product has to be
taken on iconic cool.”
status in people’s Synchronicity, a full-
minds,” the artist service boutique
says. BUA suggests the allure of licensing agency based in Ken-
his art may have to do with the nebunkport, ME, is at the helm of
appeal of the urban experience. BUA’s licensing venture.
MHS LICENSING ANNOUNCES
LINKEDIN ART GROUP
NEW ARTIST
The Art of Licensing group on LinkedIn is a professional forum for
Sheree Burlington, creator of Museware Pottery, is the newest addition
members of the art licensing community to come together and net-
to the MHS Licensing slate of artists and designers. MHS Licensing will be
work.
featuring her artwork at the 2009 Surtex Show and Licensing Show.
The group was founded in July 2008 by designer and art licensor
“Sheree’s unique mix of mediums creates eye-catching designs not cur-
Cherish Flieder as a way to bring those in the business of art licens-
rently found in the industry,” said Marty Segelbaum, President of MHS
ing together in a supportive and cooperative format.
Licensing. “Her success in decorated pot-
It now has well over 700 members including licensors (artists, illus-
tery will translate very effectively to a wide
trators, designers, and licensing agents) and licensees (product manu-
assortment of products.”
facturers, producers, media members, and corporations).
Sheree Burlington’s work is a combination
Members exchange helpful ideas, news items, resources, report on
of one liners, kiln fired paint and digital im-
trade shows, trends, and share information on marketing, copyright-
agery. The result is a unique collaboration
ing and licensing processes.
of artwork.
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