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TOTAL Art Licensing
INNOVATE NOW? YOU BET!
on the growth and improvement of our exist- addition to our new artists,
ing artists’ collections, improving our ability to our existing designers have
Like most of you, we at Artistic Designs Group service our clients, and have even added a num- enjoyed great success during
were hoping by this summer to have seen the ber of new artists including Richard DePaul and this past year. Joy Allen’s Baby
end of this recession. Everyone is asking the Rebecca Baer. Signs collection received
hard questions. Is it time to retrench? Take less Richard E. DePaul is a national recognition and ex-
risks? Fall back? Stick with the tried and true? watercolor artist that posure when Oprah Winfrey
For us the answer is absolutely not! When the spent his corporate placed Joy’s book Baby Signs
economy is booming, everyone succeeds. As life as an industrial (written and illustrated by
John F Kennedy originally said and Sean Lemass designer. Upon re- Joy) on her new Kid’s Read-
popularized in the early sixties, “a rising tide lifts tirement, he rediscov- ing List. Joy has been featured on the Today
all boats.” But when the market is booming it ered the artistic tal- Show, and written about in the New York Times.
is full of conflicting messages and getting your ent he had once dis- Baby Signs is among her many collections that
story out is difficult. played as a teen. He present wonderful licensing opportunities. On
During recessions though, the market pretend- combines his artistic the licensing front she has been working most
ers vanish, and the only businesses that are understanding of col- recently on her new fabric and ornament lines.
left have products that meet real and existing or, composition, perspective, and painting skills In the middle of working on her latest fabric
needs. Look at all of the now familiar products with the industrial designer’s tools and tech- line, Susan Stamilio was asked to create and
that started during the Great Depression. They niques, resulting in what he calls paint the holiday decorations for
include Fortune Maga- “manipulated realism.” Richard’s the state dining room at the White
zine, Miracle Whip, innovative technique gives an edge House. This is not the first time
Revlon, Motorola, and to traditional scenes from recog- she has done work for the White
Hewlett Packard. Even nizable locations from around the House – obviously they appreci-
during recessions, world. ate her talent as much as we do.
your customers have Rebecca Baer is an accomplished Her creations are unique, vivid, and
needs. To succeed, designer, author and international eclectic.
you just have to look, instructor. Rebecca’s designs com- We are also anxiously looking
listen and meet those bine a sense of sophistication, el- forward to a sizable new release
needs. Most importantly recession is a time for egance, and harmony; yet have a scheduled to debut in New York
creativity. Nothing focuses you more than ne- practical, comfortable quality to them. Rebecca’s this summer that we can’t wait to share with
cessity. Creativity works best, when your back designs begin with a traditional style but are you. Please visit our continually expanding web-
is to the wall. At Artistic Designs Group, we take always highlighted with her own unique inter- site at http://www.artsdg.com to explore our
all of the above seriously, and that is why we pretation. Rebecca’s creations are at home in innovative designs and come by for a visit at this
have spent considerable time this year focused both traditional and contemporary settings. In summer’s shows.
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