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TOTAL Art Licensing
in to see prospective licensees / And still others need constant fine
art buyers and what manufacturers tuning to make the partnership work.
want to see when you finally do get Join our presenters as they provide
in to see them. a glimpse inside the artist -licensee
Presenters are Peter Malone, VP partnership. They’ll share their
Product Development, Demdaco thoughts, secrets and suggestions
and Jeff Grinspan. for making the relationship work …
productively and profitably!
Retailer Forum Presenters include Jeff Grinspan;
Monday May 18, 1:00 - 2:30pm Tara Reed, Tara Reed Designs; Cyndi
How do retailers evaluate their Hershey, independent marketing
needs and what do they look for consultant for fabric companies and
when manufacturers come knocking Julie Ueland, artist.
on their door with new product
driven by art? What determines Color Pulse 2010 - Authenticity
which manufacturer succeeds? Our
Jumping on the Brandwagon
Tuesday May 19, 12:00 - 1:00pm
panelist of retailers will share their unique
Tuesday May 19, 8:00 - 9:30pm
Doty Horn, director of color and design
perspectives and offer recommendations for
The so-called power of branding has many
for Benjamin Moore & Co and an author of
positioning your art for successful placement.
artists wondering if they should try to achieve
Color Pulse, will present Benjamin Moore’s
Presenters include Liz Ross, Designer and
the super-brand status. Can it be done? What
unique color perspective for 2010 – offering
Consultant, Formerly of Williams-Sonoma,
are some of the successful brands doing in the
professionals a plethora of inspiration, tools and
Restoration Hardware and Marcel Shurman/
world of art and design? Whether you are a
rationale for color selection. With Authenticity
Papyrus; Jenny Israel - Formerly of Bed Bath &
designer OR a manufacturer, this seminar
as the impending trend for 2010,
Beyond; and Jeff Grinspan
provides keen insight on what branding brings
Doty and her team of color experts have
to a product line. Our marketing experts will
identified 50 colors and three metallic finishes
Emerging Themes in Colour, Style &
speak to the trials and tribulations of turning
from the company’s own collection of nearly
Design
yourself into an art brand … or NOT?
3,500 hues that will best telegraph this
Monday May 18, 3:00 - 4:00pm
Presenters include Leighann Schwarzkopf,
overriding quest for seeking what’s true, real
World-renowned trend expert, Milou Ket,
Founding Partner, Project Partner Network,
and decidedly genuine. Come, be inspired by
owner of Milou Ket Styling and Design, will take
David Stark; President Artestar LLC and Jeff
an hour’s worth of imagery,observations and
an in-depth look into emerging design themes
Grinspan.
music.
for bedding, bath, ceramics & wallpaper – and
will reveal materials, structure, design and form
The Licensor-Licensee Relationship...
Surtex exhibitors and attendees are also
to inspire future product development. This is
An Intimate Dialog Between Artists &
welcome to participate in the educational
a trend presentation filled with outstanding
Manufacturers
programs presented by the National
imagery and commentary.
Tuesday May 19, 10:00 - 11:00am
Stationery Show and the International
Her vision on future Interior Trends will also
Once established, the relationship between
Contemporary Furniture Fair. For further
be on view in the Surtex display, located in the
licensor and licensee can go on for years very
information on these conference programs,
River Pavilion, Level 4. Open throughout the
successfully. Some never get off the ground.
please visit www.nationalstationeryshow.
Show. com and www.icff.com.
TOTAL Art Licensing
The ONLY magazine that takes your art right around the world....
For a subscription to the digital edition of Total Art Licensing, visit
www.totallicensing.com/regart.htm
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