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TOTAL Art Licensing
Gateway to Boundless Business Opportunities
opportunity. It’s just a matter of
Beginning in January 2010,
how, when and with what means
The HKTDC Hong Kong to reach it.” she says.
Licensing Show will be held
at the same time as the
Strategic Gateway to Chi-
Hong Kong Toys and Games
nese mainland
Want to tap into this lucra�
Fair and The Hong Kong
tive market? The Hong Kong
International Stationery International Licensing Show
Fair
is the key to success in the
mainland Chinese market.
Despite today’s global economic uncertainties,
Over the years, Hong Kong’s
many industry players still hold an optimistic
deep reservoir of talent,
view towards the Chinese mainland market –
experiences and its natural
the second largest licensing market in Asia, an
geographic advantages have
economy that still grew by 9.9% in the first nine
made it the regional hub of According to Intelli�Media, Pleasant Goat and
months of 2008.
licensing, especially as the gateway to the Big Big Wolf has received over 100 enquiries
Charles Riotto, President of LIMA, believes that
Chinese mainland market. The three�day Show, from its first participation in the Hong Kong
the Chinese mainland is still the most desir�
which gathered more than 300 properties and International Licensing Show. And so far, the
able emerging market for people and licensing
brands by over 130 exhibitors and 10,000 quality company has signed contracts with personal
around the world. “The demographics here are
buyers from around the world, is definitely the care brand Opal, e�comics developer IATOPIA,
very strong, the sure size of the population, the
best one�stop platform to expand your licensing mobile content developer and provider Moffy,
growing middle class and the people’s interest
business in the mainland. and a gift company Success Enterprises, as well
and desire for branded merchandise is grow�
Starting from the next Show, it will be held as Kellogg’s and KFC.
concurrently with Licensing activity for Pleasant Goat and Big Big
Asia’s biggest toy Wolf started in 2007, with the first 20 books
event – HKTDC distributed by the Children’s Fun Publishing Co
Hong Kong Toys Ltd. Two million copies of the books were sold
and Games Fair in within a year. Today, business has been extended
early January 2010. into many different product categories, including
The new fair date puzzles, colouring books, food packaging, movie
will bring different and maze games.
potential business Alchemy Licensing, another exhibitor at the
partners and fresh li� Licensing Show 2008 from the UK, also met
censing business op� their prefect match – an India agent to distribute
portunities together fashion, accessories and related items via the
with more than 150 effective business platform of Licensing Show,
exhibitors and prop� while Smileyworld will start a new licensing
erty owners across programme with a Hong Kong chainstore.
the globe. Visitors Synthesis Design from the UK also met their
can meet over 20,000 new partner in China and have decided to be
ing all the time. This is a tremendously lucrative quality worldwide retailers and licensees! part of the Show in 2010.
market for just about everybody who is looking
The three�day Show offers enormous oppor�
to develop a worldwide licensing program.” Premium Platform for Business
tunities for extending business and networking.
Regine Labrosse, Managing Director of Conti� Collaboration and Networking
Be a part of it and explore the lucrative licensing
nental Europe, The Licensing Company Group Via the platform of the Show 2008, Pleasant
market in Asia.
also agrees that the mainland is a tremendously Goat and Big Big Wolf, a sole licensing brand of
Join the Show Now! Visit
lucrative market. “In terms of potential, clearly Intelli�Media (HK) Ltd attracted great attention
www.hktdc.com/hklicensingshow for the
when we look at the population, the purchas� and explored new business opportunities.
latest information.
ing power which is increasing, it’s got to be an
38
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