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TOTAL Art Licensing
Over the years, artist and designer Janet Stever has built a reputation
as a painter of Christmas and holiday subjects. Now the artist has Tomaz Viana is a Brazilian artist, ex- figures licensed by Brazilian com-
branched out into creating new decorative floral works which are ploring the art of graffiti. Toz, as he is pany Cillie. The line of bags was
available for a range of products in the fields of home décor, home best known, started illustrating the composed by prints taken straight
fabrics, giftware and most paper products. urban scene of the city of Rio de out of graffiti walls capturing the
Janet Stever has created or licensed images to an extensive range of Janeiro with his graffiti and not essence of the artist’s work as
companies, including The Bradford Exchange, BonArtique, Crystal Art, long after was being solicited well as illustrations of his crew
Dimensions, Design Design, Kirkland’s, Evergreen Enterprises, Hall- to develop lines of products of characters.
mark, JCA, Leanin’ Tree, Converting, Giftco, Independent Can, Hoff- with his design and host Aside from the line of bags,
master, Roman, Byers’ Choice, PaperKraft, Marian Heath and others. individual exhibitions. To- accessories and toy art
day he sells his paintings figures of each character,
to art collectors in and, Toz also launched a line
outside of Brazil, and of stationery in Brazil
together with Licens- and has developed
Susan Waldinger has extended her original artwork, both fine and ing agency Faresak, art for local products
graphic, to the world of licensing. The theme of peace, love and hap- is building a licens- for companies such
piness lends itself well to a plethora of products, spanning an audience ing program to allow as Nestlé, Coca-Cola
range from young to the young at heart. fans to have access to and customized two
Since her first exhibit, Licensing Int’l Expo at the Javit’s Convention his creations, through cows at the Rio de
Center in NYC, June, 2008, Susan has successfully secured five licensing products in all different categories. Janeiro Cow Parade. Soon, new li-
contracts with two more currently in the works. New products which His latest launch was a collection of censed products will be launched in
have been released this year include T-shirts, handbags, doormats, and bags, wallets, umbrellas and toy art several categories.
printed chocolate with baby clothing to be released in August.
Flashbags, a Vermont based handmade handbag company now licenses
several of her designs, direct images of original paintings. Manufactured
Kids-Did-It! Designs recently teamed up with the Trade Only Design Li-
in Burlington, Vermont, and sold countrywide, the bags make a state-
brary (, to introduce prints and posters featuring artwork
ment with colorful images dominating the surface. Flashbags signature
created by kids to the interior design and architectural trade.
finishing touch, an embroidery of swoops and swirls is applied to each
offers a product research & specification database, which now includes
panel, complementing the composition of each image. Flashbags has
images from the Kids-Did-It! Designs kid’s art collection featuring imagi-
afforded Susan an innovative way to share her artwork, and a creative
native artwork made by young art students, ages 3 to 14; most created
way to offer consumers a true fashion statement.
under the guidance of teacher, artist, author and Art Director, Michelle
Imports Unlimited Corp., a designer, manufacturer and importer of all
natural coir and recycled rubber doormats commissioned Susan to
Each young artist represented in the collection also earns a royalty for
create a doormat for them based on her Peace Quilt painting. Susan
the reproduction of their artwork.
describes herself as a ‘striving artist’ and this is the reason for extend-
Account Executive, Bernadette Bumpers said, “They’d make great images
ing her artwork.
for juvenile or healthcare environments. And surprisingly, I think they
would fit in many other environments too.”
In addition to prints and posters, licensed artwork by more than 73 Kids-
Did-It! artists has been published under the Kids-Did-It! Designs retail
logo on a variety of merchandise.
Kids-Did-It! Designs continues to seek art licensing and design partners
for environmental design, housewares, home furnishings, furniture, home
Visit for more accessories, giftware, stationary and other product categories.
information on Total Art Licensing
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