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TOTAL Art Licensing
SURTEX SEMINAR PROGRAM
your art as you enter into relationships with
licensees? As a manufacturer, what is your
exposure and responsibility to the licensor?
Is your contract good enough to protect your
interests - either as a licensor and a licensee?
In this session, our legal experts cover it all
--- from copyright and intellectual rights to
comprehensive contract components. The
presenters are Amy Goldsmith, Partner and
Jeffrey Kaden, Partner, Gottlieb, Rackman &
Reisman.
The Surtex 2009 Conference Program offer Art Licensing Fundamentals II
sessions essential to professional development Sunday May 17, 1:00 – 2:30pm
in areas of art licensing, business, technology, Session II of Art Licensing Fundamentals picks
marketing, as well as inspiration and trends up where Session I finishes.. By now, attendees
for tomorrows’ designs. All sessions take place will understand the basics of the market,
Linda McDonald
in the Javits Center in Meeting Room 1A (on decided if an agent is right, are comfortable with
Level 1). the overall elements of a licensing contract.
Full and Half Conference Packages are available The core focus includes getting out there; how
Manufacturers ‘talk’ Licensing & Art
in advance of the Show only. Once the Show to prospect; what manufacturers look for; a
Buying
has begun, individual session registrations will marketing, PR and Publicity plan; and portfolios
Monday May 18, 10:00 - 11:00am
be accepted on-site, pending availability. and presentation.
What do potential licensees and art buyers
Presenters include Jeannette Smith, President
look for when they review art submitted for
Art Licensing Fundamentals I I’net Smith Inc and Jeff Grinspan.
possible purchase or licensing? Hear what
Sunday May 17, 10:30 – 12:00 noon
expert panelists from a variety of product
Session I of Art Licensing Fundamentals opens Working with an Agent...Do it the Right
sectors have to say. They’ll offer insight into
the door to the world of art licensing by helping Way
how to go about targeting the appropriate
you determine how to get into the market and Sunday, May 17, 3:00 - 4:30pm
categories, improving your chances of getting
stay there. This basic primer is designed to How do you find an agent? What are the key
provide core information on what you need questions to ask before you hire one? And,
to know to navigate successfully through the what has to happen once you’ve made your
many challenges of licensing your art and how choice. Hear from two of the industry’s top
to remain successful. agents on what they think are the things you
The core focus includes the state of art licensing need to know to insure your success including
today; how to determine if it’s the right choice; planning and strategy checklists for making the
where to begin- core fundamentals; go it alone relationship as productive as possible.
or use an agent and an overview to help visitors Presenters are Suzanne Cruise, Owner, Cruise
determine what is best for them; and contract Creative Services and Linda McDonald, Owner,
basics overview- constructing the deal. Linda McDonald Inc.
The presenters are Steve Harris, Founder,
Harris-Sachs and Jeff Grinspan, Director Licensing Legal Workshop
of Licensing, Wild Apple Graphics and Art Monday May 18, 8:00 - 9:30am
Licensing Consultant As an artist, are you concerned about protecting
Suzanne Cruise
22
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