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TOTAL Art Licensing
LIFESTYLE DESIGNS
SONY AND FOREVER FRIENDS,
Dena is a prolific lifestyle designer who turns the “ordinary into
CREATE GIVE FOR MOTHERS
extraordinary” with her Dena Designs portfolio of products. As the
Sony Music and Forever Friends have joined forces to produce a gift for
economy slows and consumers look to “do-it-yourself” style gifts and
anyone wanting to show their mum just how much they care on Mother’s
affordable projects
Day, the compilation album - Thank You Mum.
that focus on fam-
Forever Friends is one of the biggest selling greeting card ranges in the
ily and home, Dena’s
world and has been a
collections of paper,
household favourite for
gift and home décor
years. Now teaming with
products, as well as
Sony Music, this compila-
fabric and craft ac-
tion hass a mix of power
cessories are being
ballads and classics to
embraced by consumers who enjoy Dena’s ideas, and budget savvy
suit most mums.
techniques.
The compilation fea-
In 2008 Dena Designs expe-
tures an eclectic mix
rienced growth internation-
of songs such as Chris-
ally with increased sales in
tina Aguilera’s ‘Beautiful’,
the UK, Canada, Mexico,
‘Unchained Melody’ by
France, Germany, Australia,
The Righteous Brothers,
New Zealand, Japan and
Simon and Garfunkel’s
Russia proving that Dena
‘Bridge Over Troubled
has great global appeal
Water’ and Ben E. King’s
Partners such as Robert
‘Stand By Me’, plus some popular favourites from Westlife, Ronan Keating
Frederick, Coats & Clark,
and Will Young.
Grant Studios, Publications
There’s also a special booklet that can be signed like a greeting card, to
International and ZPR have
personalise the CD. Clintons and Hallmark Stores will be stocking the
been instrumental in leading
album as well as all music retailers.
the charge.
In Australia, Dena’s partner,
TINY TILLIA AND TWEENY TILLIA
Grant Studios is moving sta-
Tiffany Lerman’s patterns were launched on Expressionery.com in 2006.
tionery and paper products
It began as an offering of personalized folded notes and flat cards and has
in Kmart, as well as Spotlight stores. Recent success on QVC reunites
grown into a broad product line encompassing custom notes, cards, folded
Dena and Imagine That Designs’ scrapbook products with an expand-
photo notes, address labels, square gift labels, round labels, book plate
ed program on QVC UK as well as in the US for 2009.
labels, memo pads, slimline (landscape) photo cards, photo insert cards,
In the U.S., Dena continues to expand into new product and retail
debit caddies and even drink coasters. With new and updated patterns
channels with a robust licensing program with nearly 30 partners in
added throughout the year as well as collections such as Tiny Tillia and
over 10,000 retail doors including Hallmark, Target, Kohl’s, JC Penney’s,
Tweeny Tillia addressing specific demographics, Tiffany’s work continues to
Barnes & Noble and more.
resonate with customers across all product categories.
LIAISING TO CREATE LICENSES
London-born designer Tiffany Lerman, creator of the Chester collection
of fashion prints launched the children’s brand Tiny Tillia in 2006 with a
The work of Jane Shasky can now be seen on numerous new product
range of bath and body items. Tiffany then created a collection of colorful
lines, thanks to the efforts of Licensing Liaison, representing more than
characters using her sense of style and love of color and pattern that has
a dozen artists throughout the gift and stationery industries.
made Chester so popular. She is represented by MHS Licensing.
“Jane’s meticulous detail is such a breath of fresh air,” commented Alicia
Dauber, principal of the 3-year old agency, “and we’re delighted that so
many prestigious companies in the gift and stationery industries are
recognizing her appeal. We’re focused on creating a name brand that is
highly recognizable to both trade and consumers, through a targeted
marketing and licensing program that highlights Jane’s mastery of her
art. These are just a few of the new licenses we’ve recently signed on
her behalf. We expect several more in the months to come!”
Jane Shasky’s new licensees include: Cape Shore/Down East Concepts.
The company has produced two distinct product lines that feature Jane
Shasky’s artwork: Blueberries (Travel Mug, Memo Cube, Christmas Or-
naments, Boxed Notes, and Eyeglass Case with cloth, among others),
and Tropical Retreat (Metal Case Memo Pad, Acrylic Travel Mug, and
more). Continuing to grow with Cape Shore, three new collections by
Jane Shasky are scheduled for a 2010 release.
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