Business, Computing and Information Management (BCIM) Undergraduate Prospectus 2010
BA (Hons)
Our Combined Honours degrees offer you the Our Combined Honours degrees offer you the
opportunity to combine two subjects - enabling opportunity to combine two subjects - enabling
BA (Hons)
Marketing
you to study a greater breadth of subjects to suit you to study a greater breadth of subjects to suit
your interests, broaden your vocational skills and your interests, broaden your vocational skills and
Digital Marketing
enhance your career prospects. enhance your career prospects.
Combined degrees
Location Location
Combined degrees
Southwark Southwark
Duration Duration
3 years (full-time excluding placements) 3 years (full-time excluding placements)
Business, Computing and Information Management
Course description wider context considering areas such as
Business, Computing and Information Management
Start date Start date
Course description communications and presentation skills,
This programme focuses on marketing ethics, corporate social responsibility and
September September
This course is geared to those who wish your creativity management skills and
but enables you to combine with stakeholder and shareholder interests.
Course Contact Course contact
to learn about marketing in the dynamic your numeric ability.
another subject. Marketing is not just You will also develop amongst others,
Mel Godfrey See website www.lsbu.ac.uk/bcim
digital environment. You will gain a
about the promotion of products and your communications and presentation
godfrem@lsbu.ac.uk – 020 7815 8102
services. Today, marketing permeates skills, your creativity management skills
sound knowledge of marketing together The course has been designed to help
How to apply
all the organisational departments. As and your numeric ability. The course
How to apply Via UCAS
with an understanding of how to utilise you to work effectively as a digital
such, marketing is referred to as an has been designed to help you to work
Via UCAS
digital technologies, such as the internet, marketer in all types of organisations.
Typical offer
overall organisational orientation, the effectively as a marketer in all types of
mobile phone, interactive TV and
Typical offer Five GCSE’s including Maths and English at Grade
aim of which is to produce customer organisations. 5 GCSE’s including Maths and English at Grade C C or above and 160 UCAS Tariff Points
social networking tools, to deliver the Career opportunities
satisfaction. In today’s global competitive
or above and 160 UCAS Tariff Points
marketing strategy and communicate All marketing departments in all types of
environment, marketing is becoming Career opportunities
Course units
with prospects and customers. organisations (including private, public,
Course units Year 1
(BCIM)
increasingly vital to organisations Upon completion you will be very well
Year 1 – Practical Introduction to Marketing (double unit)
profit and not-for-profit sectors) now
(BCIM)
of all types including not-for-profit prepared to begin a career in areas such
– Practical Introduction to Marketing (double unit) – Quantitative Literacy
You will develop a deep level require digital marketing specialists who
organisations. as corporate marketing, advertising, – Quantitative Literacy – Commercial Information Systems Development
understanding of how digital understand how modern technologies
public relations or market research, but
– Economics Year 2
technologies are reshaping marketing can be used to optimise the marketing
This course will enable you to you will also have a firm foundation
Year 2 – Consumer Behaviour
– Consumer Buyer Behaviour – Electronic Resources for Marketing
understand the broad marketing for a general management career. Our
and changing consumer behaviour. You function. Therefore, upon completion
– Managing the Product – Marketing Research
requirements for all types of graduates are currently working for
will be able to assess the effectiveness of this exciting area of study you will
– Marketing Research – Digital Marketing
organisations, but it will also help premier football clubs, specialist media
– Integrated Marketing Communications Year 3
of different marketing tactics such as be in a position to apply for careers in a
you to centre your approach to companies; advertising agencies, online
Options – Marketing Strategy and Planning
viral marketing, buzz marketing and wide range of organisations as a digital
– Services Marketing – Digital Marketing Strategy
marketing on a chosen area such as auction companies, financial institutions
mobile marketing which use digital marketer or as a specialist in areas such
– Electronic Resources for Marketing – Digital Marketing Project
advertising and promotions or product and banks, charities, universities, public
– Business to Business Marketing Options
technologies. as e-business and mobile marketing,
development. You will gain a sound relations companies, local authorities – Retail Marketing – International Marketing and agencies associated with these
knowledge of consumer behaviour and central government as well as
– Digital Marketing – Public Relations
We will help you to understand areas, such as advertising, PR, digital
and impacts that both marketers have corporate head quarters for retail and
– Direct Marketing – Marketing in the 21st Century
Year 3 – Advertising
marketing in a wider context considering and brand agencies.
upon consumption behaviour. We will international firms and many more.
– Marketing Strategy and Planning – Marketing in Asia Pacific
areas such as ethics, corporate social
help you to understand marketing in a – Brand Management – Corporate ID and Visual Culture
responsibility and stakeholder and This is an exciting opportunity to enter
– Marketing Research Project – New Product Development
Options – Brand Management
shareholder interests. You will also a modern profession which uses up-to-
Combinations offered with Marketing
– International Marketing
develop your personal expertise in the-minute technology.
Major/Minor UCAS Code Combination code
– Public Relations For full information on Combined degrees
many important areas, including your
– Marketing in 21st century at LSBU, see page 260.
BA (Hons) Marketing with Tourism N5NV MktWT
– Advertising
BA (Hons) Marketing with Accounting N5NK MktWAcc
– Marketing in Asia Pacific
BA (Hons) Marketing with BIT N5G5 MktWBIT
– Corporate ID and Visual Culture
Combinations offered with Digital Marketing
– New Product Development
BA (Hons) Marketing withELS N5Q3 ELSWMkt
– Digital Marketing
Major/Minor UCAS Code Combination code
BA (Hons) Marketing with HRM N5NP MktWHRM BA (Hons) Digital Marketing with Accounting N5N4 DMWAcc
BA (Hons) Marketing with Law N5MC MktWL
For full information on Combined Degrees
BA (Hons) Digital Marketing with HRM N5N6 DMWHRM
at LSBU, see page 260
BA (Hons) Marketing with Management N5NF MktWMgt BA (Hons) Digital Marketing with Law N5M1 DMWL
BA (Hons) Marketing with Media Studies N5PH MktWMS BA (Hons) Digital Marketing with Management N5N2 DMWM
Joint BA (Hons) Digital Marketing with Media Studies N5P3 DMWMS
BA (Hons) Marketing and BIT GN55 MktBIT BA (Hons) Digital Marketing with Tourism N5N8 DMWT
BA (Hons) Marketing and Accounting NN45 MktAcc Joint
BA (Hons) Marketing and Management NN52 MktMgt BA (Hons) Digital Marketing and HRM NN5P DMarHR
HRM with Marketing TBC HRMWMkt BA (Hons) Digital Marketing and Accounting NN54 DMAcc
BA (Hons) Digital Marketing and Management NN5F DMMan
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