Business, Computing and Information Management (BCIM) Undergraduate Prospectus 2010
University Foundation Course
Location Location
Southwark Southwark
BA (Hons)
Duration Duration
Marketing
1 year (full-time) 3 years (full-time)
4 years (with optional 1 year work placement)
Start date
September Start date
September
How to apply
Via UCAS Number of places
35
Business, Computing and Information Management Business, Computing and Information Management
Course description Typically you should be able to show
UCAS code
Course description Career opportunities
The University Foundation Course brings reasonable competence at speaking and
Y008 How to apply
Today, marketing permeates all You will be well prepared to begin
Full-time: via UCAS
you to a level that allows you to study writing English as a first language. IELTS
Course contact Part-time: direct to LSBU
organisational departments. As a career in areas such as corporate
a degree of your choice in the business, 6.0 may be accepted instead of English
Dr. Sylvia Jennings
such, marketing is referred to as marketing, advertising, public relations
arts, humanities, social sciences and Language GCSE at Grade C. Although
jennins@lsbu.ac.uk – 020 7815 7458 UCAS code
an overall organisational orientation, or market research, and will also
N502
combined studies. It will build your you may not have a clear view of the
Non-standard entry requirements
the aim of which is to produce have a firm foundation for a general
confidence and provide you with a solid degree you wish to study, you should be
5 GCSE passes (or equivalent) including Course contacts
customer satisfaction. This specialist management career. The option choices
grounding in study, written, oral and sure that your future field of study will
mathematics and English, with demonstrable Dr. Lakhdar Boukersi
course will help you to understand help you to specialise further. If you
life/work experience for mature (over 21) Course Director
listening skills. At the same time you be in business, arts or human sciences.
students. Candidates under 21 but over 18 boukerl@lsbu.ac.uk – 020 7815 7773
the marketing requirements for all want to be a product manager you
will become competent to use a range
should additionally have 1 A-level or equivalent.
types of organisations, and to centre could choose Public Relations (PR) and
of number and IT skills, which you can This course is not accepted as qualifying
Charles Graham
your approach to marketing on a New Product Development, or if you
Course units Associate Course Director and Admissions
(BCIM)
apply to the course you choose to study for progression onto a degree in the
Core grahamca@lsbu.ac.uk – 020 7815 7755
chosen area such as advertising and wish to specialise in communications
(BCIM)
in the future. faculties of Health and Social Care,
– Study Skills
promotions, product development and advertising working in an
or Engineering, Science and the Built
– Information Technology Skills Typical offer
or international marketing. We will advertising agency, you could opt
– Quantitative Skills 160 UCAS Tariff points
The course is intended primarily for Environment. Successful completion
– Introduction to Social Issues
help you to understand marketing in for PR and Corporate Identity and
the mature student, with prior exposure does guarantee a place on most
– Analytical and research Skills Course units
a wider context considering areas such Visual Culture, Digital Marketing
to, or experience of, a British style of courses in the Faculty of Arts and
– Communication Skills Level 1
as ethics, corporate social responsibility and Advertising.
– University Foundation Project – Practical Introduction to Marketing Skills
education system (even if obtained Human Sciences and the Faculty of
Options – Quantitative Literacy
and stakeholder and shareholder
abroad), but lacking the formal Business, Computing and Information
– European Society and Thought – Business Systems: A Managerial Perspective
interests. You will also develop your Progression routes
qualifications to enrol directly onto Management. However, some courses
– Business Studies – Organisational Behaviour
communication and presentation to postgraduate study
– Economics
a degree course. such as Law, Psychology and English,
– Accounting
skills, creative management skills, We offer two specialist Masters
may have additional requirements.
– Business Law
and numeric ability. programmes. The successful MSc
You are advised to check with relevant
Level 2
International Marketing provides a
– Managing the Product
admissions tutors.
– Services Marketing
All units on this degree combine limited number of places to study in
– Consumer Buyer Behaviour
theoretical perspectives with current Bangkok, Thailand for a semester,
For full entry requirements see pages
– Electronic Resources for Marketing
industry practice and include guest returning to London to complete your
– Marketing Research
252 to 253.
– Integrated Marketing Communications
speakers and industry visits. Units studies. The Ehrenberg Centre for
– Supply Chain Management and Logistics
such as Managing the Product often Research offers chances for doctoral
Options
involve ‘live case-studies’ with major study for those students wishing
– Business to Business
– Retail Marketing
international firms. You will also be to progress to the higher levels of
– Digital Marketing
given the opportunity to undertake a academic study.
– Direct Marketing
consultancy role with a British-based
Level 3
– Marketing Project
company. This practical emphasis on Additional notes
– Marketing Planning and Strategy
marketing skills will be reflected in a An industrial placement is available
– International Marketing
number of assessed activities, such as in Year Three of the programme.
– Brand Management
– Marketing for 21st Century
team working to put together your own The duration of the placement is
Options
advertising campaign in the Integrated 48 weeks, at which point you return
– Public Relations
Marketing Communications unit. to complete your final year of study.
– A d v e r t i s i n g
– New Product Development
– Corporate ID and Visual Culture
For full entry requirements see pages
– Digital Marketing Strategy
252 to 253.
– Small Business: Strategy and Planning
118 119
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