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87
heel in the mistaken belief that (in some cases
at least) in making such disclosure/revelation
v
i
c
e
or more usually, in threatening to do so, the
franchisor will be so afraid of what it rightly or
e

a
d
wrongly perceives will be the ensuing damage
to its reputation, that it will change its attitude
and approach to its franchisee irrespective of the
merits of the franchisee’s case.
In practice, of course, such provisions have
f
r
a
n
c
h
i
s
always existed in most franchise agreements in
a different guise. Most franchise agreements have
long contained clauses which restrict franchisees from
doing anything which might damage the reputation
of the franchisor or its brand, the breach of which
would result in the ultimate sanction of termination
of the franchise agreement. What is happening now
is that the new clauses effectively spell out, and
are therefore intended to act as a deterrent and
a warning to the franchisee, what was previously
stated in a more restrained manner. I have heard
it said by some that by including such a provision,
franchisors exhibit signs of insecurity and
possibly paranoia and that any franchisor who
deals fairly and ethically with its franchisees
should have no difficulty whatsoever in
weathering a storm which might be whipped
up by a franchisee. At the end of the day it has
to be remembered that if a franchisee by its
conduct adversely affects the reputation of a
franchise, this will adversely affect not only
the franchisor but also the franchisee itself
and all other members of the network.
Whether or not such a
provision is enforceable in law
‘Clauses in franchise
will depend on the circumstances
agreements have
of each case. However,
been commonplace
franchisees should be aware that
if they openly air their grievances for some time…’
through the media, they may find
themselves at the receiving end
manzoor ishani is a
of an injunction restraining them
Senior Consultant Solicitor
with Sherrards, a former
from doing so further and quite
member of the Legal
possibly a claim for damages
Committee of the bfa and co-author of
from their franchisor for any
several books on franchising. Contact him
damage to that franchisor’s
on +44 (0)1727 832830 or email
reputation. ■ mgi@ sherrards.com
www.businessfranchise.com June 2008
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