Business Franchise June

42
ReactFast
Investment level:
From £25-50,000, including borrowings
Website:
www.reactfastfranchises.co.uk/bf
Email:
keith.harman@reactfast.co.uk
Phone:
Keith Harman on 0800 012 1683
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Franchise classification:
Plumbing, drainage & heating
t P aul Ackroyd, ReactFast’s Franchisee of the
year, receives his award
join us because they want to operate
a profitable plumbing, drainage and
heating business. We are no longer
interested in recruiting plumbers; we
leave that to our franchisees.’
This fact was highlighted at
the ReactFast National Franchise
Conference held on February 23 at
the National Motorbike Museum,
when Franchisee of the Year was
In the ‘Fast lane
awarded to Paul Ackroyd, who
operates the Leeds territory.
Paul produced outstanding returns in
Since 2005, plumbing and drainage franchise ReactFast
only his second year of business.
He not only maximised returns on
has gone from strength to strength. Now could be time work generated through the franchisor,
for you to get on board
but his local marketing activity
produced 32 per cent of his overall
revenue. Operating a 24/7 business,
R
eactFast has been into being kitted out with an impressive
‘To have a
Paul achieved 85 per cent coverage
plumbing and drainage for van complete with jetting machine
successful
within his area against a system average
years. The company knows and all of the tools and stock to get of 72 per cent, and a yield of over £600
the industry inside out and that is one you started, is no guarantee of success,
franchise
per 1000 households.
of the reasons its franchise offering but that’s why one week of the 10-
business, the
Managing director Richard Pougher
has been so successful since launching week programme is spent on business
focus has to
says: ‘Paul’s positive attitude towards
in early 2005. There are now 43 skills. During this week, franchisees developing his business, whilst
franchisees trading and all of the top benefit from ReactFast’s years of
be on the
providing optimum service levels to
ten are on target to turn over well over experience in generating the maximum
support
his customers sets the benchmark for
£100,000 this year. revenue from plumbing and drainage
of the
the entire ReactFast network. When
So why are they so successful? Mick services. combining Paul’s business statistics,
Fitzgerald, MD of the training division, The sales and marketing training
franchisees
there was only going to be one winner,
says: ‘We put a lot of time and effort covers everything from how to deal and assisting and it’s richly deserved.’
into designing a training programme with customers to getting the most from
them to
ReactFast does not just offer
that not only delivers the required your Yellow Pages advertising, and the plumbing and drainage services; it also
qualifications, such as Part P Defined package includes a significant start-up
achieve
offers other trades such as electrical,
Scope Electrical and City & Guilds pack of marketing material. security boarding and glazing, locksmith and
6128 Level 2 Technical Certificate in While ReactFast’s marketing
and growth
central heating services. With the
Domestic Plumbing and Heating, but initiatives keeps it well ahead of experience of creating one of the UK’s
also includes the maximum amount of the competition in terms of work
in their
most successful franchises, it made
real-life experience. generation for its franchisees, it business, sense to launch franchises in other
‘It’s great to learn how to solder has now re-focused efforts towards
and that is
trades, which is exactly what ReactFast
some pipe in a classroom environment, maximising profits for franchisees. has achieved with the recent launch of
but what happens if you turn up to a ReactFast has recruited two
where we
their Locksmith franchise.
customer who has hammered a nail franchising heavyweights to further have tried Richard says: ‘We quickly found that
through a pipe and has water spurting develop their network success
to focus…’
to have a successful franchise business,
everywhere? We make sure our by concentrating efforts on the the focus has to be on the support of
franchisees are prepared for almost any maximisation of franchisees’ profits. the franchisees and assisting them to
eventuality.’ ‘We are no longer a man in a van achieve security and growth in their
Of course having the required franchise,’ says Kevin Hart, head business, and that is where we have
plumbing and drainage skills, and of franchising. ‘Our franchisees tried to focus.’ ■
June 2008 www.businessfranchise.com
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