Business Franchise June

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Service charge
Franchisees with experience in the service sector appear to make a seamless
transition into the industry. Carol Davis delves deeper
F
ORMER POLICEMAN Richard Trevivian shocked his franchise director strong life skills and discipline,’ says Graham, who also has successful franchisees
soon after he started his Chamberlains Security franchise. Graham Venn with Royal Marines backgrounds. That experience ﬁ ts naturally into a security
wanted to know whether Richard was checking every guarded site at franchise, he believes, as franchisees build up a customer base and are determined
least once a week, to check on standards – and Richard’s response was quick: that their security employees will not let the customer down.
‘Three times a night, if I’m not happy.’ But growing regulation in the security industry
‘That’s exactly the kind of commitment you get also means that other companies have failed, and
from a good franchisee,’ says Graham, franchise
‘Franchisees from
so the business model at Chamberlains provides an
director at Chamberlains Security Franchise Ltd. a services background ideal way in for ex-services and ex-police applicants,
‘If we’d simply put a manager in, he’d have been
have conﬁ dence, strong life
says Graham. ‘We have the business model and
happy to tick the box and say everything was ﬁ ne.
skills and discipline’
know how it works,’ says Graham, who points out
But a good franchisee has that professionalism and that Chamberlains had been established 22 years
commitment, and people with a services or police before it started sharing its inside knowledge as the
background are ideal.’ ﬁ rst private security company to be franchised.
There are large numbers of franchisees today And others franchisors agree that prospective
from just such a background, and for good reasons, says franchisors. They typically franchisees from a services, police or ﬁ re background make great franchisees.
leave their ﬁ rst career in their mid-40s and with a strong track record, as well with ‘They are used to working in structured environments, and in pyramid structures,’
a good payoff which many choose to put towards a franchise. says Mark Richardson, marketing executive at Chem-Dry. He points to the
And with years of discipline behind them, but no business experience, teaming successes of West Yorkshire franchisee Martin Beanlands, from the armed forces;
up with a franchisor with a strong track record and tried-and-tested business and Castle Chem-Dry franchisee David Hunt, who bought an existing franchise
model is a formula for success, say insiders. in Edinburgh after 14 years in the police, and reached a £100,000 turnover in his
‘Franchisees from a police or services background have conﬁ dence, assurance, second year of trading.
June 2008 www.businessfranchise.com
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