40 Precious Imp Prints
Investment level:
u
s
£8495 + VAT
Website:

f
o
c
www.precious-imp-prints.co.uk
Email:
franchising@precious-imp-prints.co.uk
Phone:
01457 290028
f
r
a
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c
h
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e
Franchise classification:
Arts and crafts
when it became clear that Precious
Imp Prints was a winning formula.
‘Things just took off for me, the
orders came flooding in. Together we
have helped the business to grow by
offering home visits, parties and mail
order kits.’
The flexible event types enable
customers to enjoy Precious Imp
Prints in a variety of ways to suit
them, from a group experience to an
individual home visit or DIY option
and the six franchisees agree that there
Precious Imp Prints
is no such thing as a typical week.
‘There is no minimum time that
franchisees have to spend on the
styles the nation
business. We discuss this and a host
of other issues at an initial meeting
with our potential franchisees,’
Baby mementoes, as with many baby products, can be explains Rebecca. ‘A turnover of
a hit and miss affair in the style stakes, but there is a
£1000 a week is an “achievable” level
for a 36-hour week, but on a very
new company that has hit the nail squarely on the head
good day you can take half that in
one morning session.’
in this respect. Precious Imp Prints has managed to
The franchise package on offer
includes a six-week training course to
create a range of stylish gift items that are tasteful and
help set up the new business, lessons
contemporary – and in demand…
on how to take impressions and
sessions on sales and marketing.
Ongoing support is always on hand
T
HE BRAINCHILD of are combined with necklaces,
‘It’s such a
including advice on creating displays
Rebecca Susca, Precious Imp bracelets, frames and albums to create
rewarding
and which events are likely to be the
Prints was born when she treasured gifts. most advantageous. Regular sales
found herself with ‘itchy feet’ as a Demand was fully in evidence at
job that
meetings are held where franchisees
full-time mother in September 2005. the Scottish Baby Show in Glasgow
I can’t
can meet to discuss strategies and
Always one to explore new ideas and recently, where the Precious Imp
imagine
share results.
take up challenges, Rebecca searched Prints stand was constantly busy. ‘Currently, the franchisees are all
hard for a business opportunity Rebecca and existing franchisees were
doing
young mums like me who love the
that would fit in with and around able to offer on-the-spot impressions anything independence and the income and
parenting. She says: ‘I love being a and orders came in thick and fast to
else now.
also love talking to other people about
mum, but I wanted something that be completed and posted out soon their children, says Rebecca. ‘It’s such
would be flexible, bring in some afterwards. One visitor was so taken
I want other
a rewarding job that I can’t imagine
money, and give me job satisfaction.’ with the concept that she signed up people to doing anything else now. I want other
Precious Imp Prints offers parents as a new franchisee. The Baby Show
be able to
people to be able to share in the success,
the opportunity to capture their at the NEC promises to be an equally but you don’t have to be a young mum
children’s unique physical features big success for the brand.
share in
to do this. It would be equally suited
(fingerprints, hand and footprints) Rebecca is no stranger to running the success…’ to someone looking to re-enter the
and preserve them forever. The high a business, having set up a company world of work when their children were
quality products depict fingerprints with her husband, Paul, at the young slightly older, for example.
transferred to solid silver charms, age of 21. ‘Being your own boss is ‘Job satisfaction is very high – when
hand and feet prints in clay, and so rewarding, that I couldn’t imagine people see the finished items they are
expressions in photography. These doing anything else,’ she says. Paul invariably delighted and it gives you a
exceptionally personal mementoes joined the company in July 2007 real buzz.’ ■
June 2008 www.businessfranchise.com
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