Business Franchise June

32
C
H
N
E
W

L
A
U
N
Dressed for success
Entrepreneur Jason Gardiner’s inspiration led to the development of a new and
unique business opportunity – one that takes made-to-measure tailoring directly
to the customer. Matt Pigott reports.
B
UYING THE right suit is ‘Unfortunately, the latter option
‘Ordering a
investors. At less than £10,000, the price
never easy. For most men, means hanging around in intimidating
ﬁ ne suit at
ensures that the initial outlay doesn’t
the thought of hours spent places worrying about intimidating leave the bank balance frayed at the
traipsing around shops, looking for prices. And then there’s the travelling
a good price
edges before trading has begun.
something right to wear, will fill them involved.The bottom line is that most
is as easy as
With the new business model,
with utter dread or intense malaise. men won’t put themselves through the
ordering a
franchisees visit their clients at home
But now, new franchise Berkley Brewer ordeal of buying a suit, because it’s a or place of work. They show them a
offers shop-a-phobic men a remedy for hassle, and usually very costly. But at
pizza…’
range of fabric samples available to
these conditions by taking the made-to- Berkley Brewer, we’ve solved both choose from, discuss their individual
measure service directly to their doors. of these problems. Now, ordering preferences, and help to plan their
Company founder Jason Gardiner a fine, made-to-measure suit at future wardrobe for any occasion.
says: ‘Up until the inception of Berkley a good price is almost as easy as Jason adds: ‘For the client it’s like
Brewer, anyone wanting to buy a suit has ordering a pizza.’ having 100 high street stores coming
had two options: either to go to one of the Spinning off from this idea, right to your door. When that kind
high street stores and grab something off- Berkley Brewer is now also of service is available, who
the-peg, only to end up with something available as a one-size-fits-all in their right mind
ill-fitting, unflattering or expensive, or go franchise that promises would want to go
to somewhere like Savile row for a real attractive financial out and buy a suit
made-to-measure experience. rewards for the right off the peg again!’
June 2008 www.businessfranchise.com
Page 1 | Page 2 | Page 3 | Page 4 | Page 5 | Page 6 | Page 7 | Page 8 | Page 9 | Page 10 | Page 11 | Page 12 | Page 13 | Page 14 | Page 15 | Page 16 | Page 17 | Page 18 | Page 19 | Page 20 | Page 21 | Page 22 | Page 23 | Page 24 | Page 25 | Page 26 | Page 27 | Page 28 | Page 29 | Page 30 | Page 31 | Page 32 | Page 33 | Page 34 | Page 35 | Page 36 | Page 37 | Page 38 | Page 39 | Page 40 | Page 41 | Page 42 | Page 43 | Page 44 | Page 45 | Page 46 | Page 47 | Page 48 | Page 49 | Page 50 | Page 51 | Page 52 | Page 53 | Page 54 | Page 55 | Page 56 | Page 57 | Page 58 | Page 59 | Page 60 | Page 61 | Page 62 | Page 63 | Page 64 | Page 65 | Page 66 | Page 67 | Page 68 | Page 69 | Page 70 | Page 71 | Page 72 | Page 73 | Page 74 | Page 75 | Page 76 | Page 77 | Page 78 | Page 79 | Page 80 | Page 81 | Page 82 | Page 83 | Page 84 | Page 85 | Page 86 | Page 87 | Page 88 | Page 89 | Page 90 | Page 91 | Page 92 | Page 93 | Page 94 | Page 95 | Page 96 | Page 97 | Page 98 | Page 99 | Page 100 | Page 101 | Page 102 | Page 103 | Page 104 | Page 105 | Page 106 | Page 107 | Page 108 | Page 109 | Page 110 | Page 111 | Page 112 | Page 113 | Page 114 | Page 115 | Page 116 | Page 117 | Page 118 | Page 119 | Page 120 | Page 121