Bluebird Care 39
Investment level:
Franchise package £25,000 + VAT +
working capital
Email:
www.franchises@bluebirdcare.co.uk
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WEBSITE:
www.bluebirdcare.co.uk
Phone:
01730 260026
Franchise classification: f
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Care at home
people who subsequently came into
care franchising without the experience
or the knowledge that we have within
Bluebird Care.’
The original Bluebird Care business
was started in 2004 by Paul and his
wife Lisa, so they understand the
trials and tribulations of starting their
Xxxxx
own business.
Award-winning
Paul Tarsey continues the story.
‘I am delighted to say that we developed
a very successful pilot business and we
Franchise!
ran that for two years to make sure that
everything was workable and robust,
before we franchised it. Lisa and
The Bluebird Care franchise reputation was further
I both believe very strongly that not
only professionalism but also business
enhanced by the recent award of ‘Franchise Recruitment
ethics are a core part of what Bluebird
Care is all about and would not
Team of the Year’ at the Lloyds TSB and Daily Mail
franchise something we hadn’t proved
was workable.’
sponsored Franchise Marketing Awards… Franchisees come from a variety
of backgrounds. Simon explains:
T
HE FASTEST growing care-at- is not likely to be subject to the whims ‘This is a ‘You do not need prior care experience
home provider in the UK has of fashion or the threats of the credit
business
to run a Bluebird Care business.
developed a franchise network crunch, sooner or later they will find You clearly need to employ the
of nearly 30 franchisees in just two care,’ says Simon.
where we are
correct specialist staff to meet the
years since launching the business Bluebird Care’s success also comes changing our high Government standards we have
as a franchise concept in June 2006. from the considerable experience
customers’
to operate to but sound management
Additionally, Bluebird Care has a within the management team. or business background is what
master franchisee in the Republic ‘No other franchisor has the depth
lives for the
franchisees require.’
of Ireland. of experience we have in both care better…’ ‘However, this is a business where
‘We have been delighted with the provision and franchising,’ explains we are changing our customers’ lives
progress made in such a short time,’ managing director Paul Tarsey. for the better, so franchisees we seek
says franchise director Simon Dalziel. ‘And this naturally has played a big need to be special people who have a
‘And, as in so many other things, it part in our success to date. This has pride in their business and a passion in
has been a team effort that brings us given us a major advantage over other getting it right.’ ■
the success we have achieved. Our
superb head office team work hard
at recruiting high calibre franchisees
and then supporting them as they
develop their businesses. Of course, a
major part of the success is down to
our franchisees without whom we do
not have a business. The award is due
recognition for their success too.’
The market for care in the UK is
huge and growing. An amazing £20
billion was spent in the UK during the
financial year 2006/7 (Commission for
Social Care Inspection report dated Jan
2008). ‘When people are looking for a
business that has growth potential and
www.businessfranchise.com June 2008
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