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Conference Programme
SATURDAY JUNE 14
11:30-12:00
ESS SUCCEEDING WITH SEARCH ENGINES
Small business growth strategies goals for successful CEOs ● Building a successful search marketing campaign
● Qualities of a successful CEO ● Finding good keywords and phrases
● The importance of setting a company vision ● How to make your pages relevant
● Achieving short and long-term goals ● From visits to sales - how to improve your website's conversion ratio
● What it takes to attract fi nance James Howell, managing director, E2 Marketing Ltd
Amanda Jones & James Brown, founding directors, Red Button Design
13:45-14:15
12:30-13:00 NETWORKING: CONNECTING YOUR BUSINESS WITH
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FRIDAY JUNE 13
10:30-11:00
OPENING ADDR
BUILDING BUZZ THROUGH PR THE RIGHT PEOPLE
● Creating awareness and enthusiasm for your business ● The value of networking to your business
● How PR can help your business prosper ● Setting your networking goals
● Differentiating yourself from the competition ● Generating opportunities for new business
● Public relations tips for your small business ● Online vs traditional networking methods – what will work for
Alasdair Northrop, editor, Scottish Business Insider your business?
William Buist, managing director, Abelard Management Services
14:45-15:15
GET RESULTS FOR YOUR MARKETING
● Find and attract new customers
● Qualifying 100% of your prospects
● How to generate multiple revenue steams
● Recommendations on how marketing can improve performance
and growth
Fraser Hay, founder, The Results Academy
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NETWORKING
Hosted by:
Meet with new business contacts, exchange experiences and practise the skill of networking
Networking sessions will take place
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Friday June 13 at 3pm and Saturday June 14 at 2.20pm
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For more information on Growing Your Own Business:
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Call the ticket hotline: 0870 777 1082
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Or visit www.sme-events.com I
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All information correct at time of going to press. The organiser reserves the right to substitute
speakers or papers in exceptional circumstances.
For more information call +44 (0)870 777 1082 or visit www.sme-events.com
www.businessfranchise.com June 2008
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