Business Franchise June

36 Cash Generator
s
Investment level:
Opportunities from £50,000
Email:
f
o
c
u
info@cashgenerator.co.uk
Website:
www.cashgenerator.co.uk
Phone:
01204 574444
Franchise classification:
f
r
a
n
c
h
i
s
e

Retailer of pre-owned goods and
ﬁ nancial services
including cheque cashing, cash til
payday loans, pawnbroking, currency
exchange, prepaid Mastercards and
other services, resulting in some
customers referring to the stores as
‘their local bank’.
Weston-super-Mare franchisee
Steve Appleton highlights: ‘I love the
business and feel confident that with
the benefit of our multiple income
Security in
streams, the business is well structured
to weather any slowdown in the
economy. With the huge rise in the
uncertain times
cost of everyday living for everyone,
it brings peace of mind that I am well
placed for continued growth at a time
In times of uncertainty, why not turn to Cash
when large numbers of individuals and
even businesses seem to be struggling.’
Generator, the franchise that just keeps on growing. Cash Generator’s network consists
Rob McKinlay reports
of more than 70 stores nationwide,
the majority of these being franchised
outlets, with the parent company
N
OT A day seems to pass by from uncertain economic times.
‘At Cash
operating 14 of their own stores that
without hearing on the radio, Following the housing crash of the
Generator
are used as a continual testing ground
TV or in the press about the late 1980s and the nationwide hardship for new ideas and developments.
economic uncertainty within the UK. that this brought about, Cash Generator’s
the business
The company, which has just
This is being driven by a number of founder Brian Lewis, after years of
was sculpted
undergone a management buyout,
factors including the ‘credit crunch’, research and development, purposely
in such a way
looks set for tremendous growth.
which is having a huge knock-on effect set out to create a business model that The management team are well ahead
within the credit market to which the could secure future profitable growth
to help avoid
with their plans to double the size of the
UK is exposed. This has resulted from regardless of the economic environment
any potential
network to 160 UK outlets within five
years of a ‘buy now pay later’ and a the country was faced with.
downturn
years and with at least 10 of their existing
‘spend, spend, spend’ mentality, fuelled The main basis of the business works franchisees looking for additional stores,
in part by staggering house price rises on the foundation of a high street store
that may
the research that went into the sculpting
and people re-mortgaging to release cash that buys and sells pre-owned items occur from of the business plan pre 1994 has clearly
they have in their home. from the public, some would say not
uncertain
delivered a winning formula.
Given that the UK has one of the dissimilar to the likes of eBay on the ‘So many of our franchisees have
largest credit markets in the world, for high street.
economic
made their financial dreams come
one of the smallest countries, it gives We all know that the British times’ true by choosing our franchise and we
you an idea of what we are faced with public absolutely love a bargain, and would like to use our success to help
when it starts to dry up and people this has resulted in the growth and others achieve ownership of their own
have been spending money, not saving. popularity of this service booming. business alongside one of the UK’s
Rising fuel, energy and food costs Customers selling goods receive a fair most respected franchisors,’ comments
have resulted in large increases in the price for the item and are told what Julian Urry, Cash Generator’s
basic cost of living, which add further the item will be sold for in-store, and managing director.
increasing pressure to the available customers who visit the store can make ‘We have even had interest from
disposable income. It seems that fantastic savings on pre-owned or even a number of entrepreneurs looking
everyone is feeling the pinch. brand new items, something that is to build their own portfolio of stores
That doesn’t, however, seem to be exceedingly popular regardless of a within the network to capitalise on the
the case at Cash Generator, where positive or negative economy. growth of the company which is set
the business model was specifically Dovetailed into the buy and sell to double in five years. All in all, I am
sculpted in such a way to help avoid side of the business are a number of extremely excited about the future, it
any potential downturn that may occur other instant cash-providing services looks very bright indeed.’ ■
June 2008 www.businessfranchise.com
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