Business Franchise June

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Jim’s Mowing Matts Mowing TruGreen
Jim Penman started Jim’s Mowing in Offering mowing, lawn care and weed TruGreen started out as a lawn care
As with any Melbourne Australia in 1982 as a way control for the domestic market, Matts business in the US more than 30 years
purchase, to pay his rent. From just one man Mowing provides an ideal opportunity ago, and since it began as a pilot scheme in
due care and and a lawnmower, Penman’s ability to for potential franchisees wanting a the UK just ﬁ ve years ago, the company’s
consideration deliver a quality service to his customers change of lifestyle and a good source of network has expanded rapidly, now
should always meant that demand for his services income. All Matts Mowing franchisees are boasting more than 60 licensed operators.
be taken when quickly outstripped supply and, in due licensed to operate under the recognised Offering moss and weed control,
buying a course, franchising was seen as the best brand name, are fully insured, and attain aeration, scariﬁ cation fertilisation and
franchise. To way to expand the business without a spraying license before becoming insect and disease control services for
ensure that any compromising on quality. operational. As well as providing an lawns and gardens, TruGreen is a popular
of the listed Today Jim’s Mowing operates excellent mowing service, Matts Mowing choice for thousands of householders.
opportunities internationally, and has more than franchisees also offer other all-year-round No experience in the gardening sector is
meet your 2,000 franchisees worldwide. As well as services that include lawn treatment required, but a passion for the trade and a
personal, offering mowing services, Jim’s Mowing programmes and weed control. head for business will mark a good start for
ﬁ nancial franchisees also carry out de-mossing, Franchisees beneﬁ t from a high level the right candidates. Running a TruGreen
and lifestyle scarifying, aerating, lawn treatment, of head ofﬁ ce support, which includes operation from home for six months to a
requirements fertiliser application, weeding, hedge thorough training, and the provision of year as an owner-operator will give new
it is important trimming and turﬁ ng work. Franchisees colourful marketing materials to get their franchisees a full understanding of how
that you can also offer cleaning services such as business off the ground. Importantly, the the business works at ground level, after
conduct your patio and pavement power washing. company’s in-house marketing team helps which time they are encouraged to make
own thorough More experienced operators can also with customer acquisition for franchisees, the most of their allocated territory by
research. If offer services such as decking, fencing, and uses a centralised, freephone system expanding into a multi-van operation run
you have any paving and hard landscaping. to ﬁ lter calls through to local operators. from commercial premises. Full support is
doubts, or think All Jim’s Mowing franchisees gain from The company’s scheduling system also given in making the transition from a sole
that you need carrying full insurance, and are thoroughly helps franchisees to run their business trader to a larger management business.
further help in trained in every aspect of running the effectively by providing them with job lists New recruits get a licence for ﬁ ve
making the right business, from the lawn to the back ofﬁ ce, and optimising schedules, thus streamlining years with no cost renewal. They also
decision, call the giving customers peace of mind. the local operations and further beneﬁ t from TruGreen’s intensive two-
British Franchise The company is on the lookout for maximising income for all franchisees. week, pre-study training course; two-week
Association individuals adept at dealing with people. Self- With more than 20 years’ experience, residential training course plus full launch
(bfa) on 01491 motivation and the desire to turn a simple Matts Mowing understands the nuances support. Aside of their exclusive territory,
578050 or visit gardening operation into a lucrative multi- of the UK domestic lawn care market, and franchisees also receive marketing and
its website at van business are also considered important. manages to fuse national branding with stationery products, aerators and scariﬁ ers,
www.thebfa.org. Perhaps best of all, for those tired of the local delivery in a seamless manner. a sign-written vehicle plus accounting and
bad British weather, all franchisees must Working for just 45 weeks of the year, scheduling software. Full support from
undergo a comprehensive training course franchisees can enjoy enough time off to a central team is provided, which also
in Jim’s home country. enjoy the ﬁ nancial fruits of their investment. includes the provision of some leads.
Minimum total Investment: Minimum total Investment: Minimum total Investment:
£15,000 £15,995 £19,850
Website: www.jimsmowing.co.uk Website: www.mattsmowing.com Website: www.trugreen.co.uk
Phone: 0845 500 10 10 Phone: 0845 874 2230 Phone: 0116 275 9000
Franchise classification: Franchise classification: Franchise classification:
Owner-operator Owner-operator/management Owner-operator/management
June 2008 www.businessfranchise.com
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