60 Snap-on
Investment level:
u
s
£8,500 + VAT
Website:
f
o
c
www.snapon.com
Email:
ukweb@snapon.com
c
h
i
s
e
Phone:
01536 413800
f
r
a
n
Franchise classification:
Automotive
buzz! What amazed me is that I became
accustomed to working within Snap-on’s
programmes, and I’d have to say I fell in
love with the business.’
A part of the Snap-on programme
which Tim found to be most effective was
the ‘needs list’. Needs lists were first used
in the days of the Great Depression. In
the 1920s and 30s when customers were
short of money Snap-on salesman invited
them to list the products they would wish
to own when money became available.
They called them ‘Dream Orders’.
Market stall to
Tim continues today gathering dream
orders from his customers. ‘My
customers only have to pick something
mobile store
up and it’s on their list, but we have a
laugh about it and it still works despite
them being wise to my technique! I
Why choosing a Snap-on Tools franchise was a
have a great relationship with them, I
know what makes them tick and this
life-changing decision for Tim Adkin makes them easier to sell to.’
Tim reaps the financial benefits his
Y
OU DON’T need to know much came an HND and then he graduated
‘What
franchise provides. He lives and works
about the product to start a with a business degree. Not bad for
amazed me
in a beautiful part of the country and
Snap-on franchise. Improbable? someone who couldn’t wait to leave likes nothing more than cycling at the
In reality this was a positive advantage school as a teenager!
is that I
weekend. Also a keen scuba diver he’s
for Scarborough based franchisee Tim Tim ultimately realised that the stall
became
just booked a holiday in Croatia staying
Adkin when he started with Snap-on 11 had no future. Determined to use his
accustomed
on a chartered yacht!
years ago. ‘I found that not being familiar qualifications he applied for sales jobs His 11-year old daughter Callandra
with the product meant I had to use with various multi-nationals but despite
to working
likes horse riding and her younger
ingenuity. I quizzed my customers about being shortlisted he was unsuccessful. within sister Coralie enjoys playing the piano
the tools and they explained its features However his disappointment in not
Snap-on’s
and hopes to go on a surfing course.
and benefits. It’s an excellent technique as being selected was tempered on seeing Tim proudly says: ‘We feel we can give
the technician customer ends up selling an advert to run a company store for
programmes,
our kids the best in life, what could be
to himself, and it certainly built my fund Snap-on. and I’d better than that. Sandra is very much
of product knowledge.’ He explains: ‘I knew Snap-on was a
have to say
a part of the business too. As well as
Tim was never particularly interested good brand and a quality product sold running our house and looking after
in anything automotive, it was the joy directly to vehicle technicians from a
I fell in love
the girls she does all my paperwork
of selling that brought him to Snap- mobile store but little else.’ The company with the and even drives another van delivering
on. A market trader for 14 years, Tim store programme allowed would-be
business…’
urgent orders to customers.’
always had a burning desire to sell and entrepreneurs like Tim to join Snap- Tim enthuses: ‘Snap-on offers a great
to make money. Leaving school with no on and earn very good money on a support system, with help available
qualifications he set up his own market salary + commission basis. Half of his when I need it. The best thing they
stall selling M&S seconds. This made him commission was ‘reserved’ for when gave me was the confidence to start
a really good living but over time boutique he chose to convert to franchisee status, a venture selling tools with virtually
shops started to open in the town and although as Tim stressed ‘to be honest no product knowledge. It proves that
impacted his sales. He persevered with I didn’t really relish this as I perceived a you don’t need a background in the
the stall but the downturn meant that franchise to be too restrictive.’ automotive business to make it at
something had to change. The potential profits changed his Snap-on. It’s long hours and hard work,
Tim’s wife Sandra offered a mind. ‘This was the attraction, I love but the benefits for me and my family
solution – she would run the market stall wheeling and dealing - nothing appeals are beyond measure and I always tell
so that he could enrol at college. First to me more – selling is what gives me the people that.’ ■
June 2008
www.businessfranchise.com
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