p64-65 Mystery Shopper sep19 16/9/08 14:46 Page 64
knowledge
ttglive.com
Sticking
around?
Stick with us
Mystery Shopper
Here at Virgin Holidays we’ve been
providing fully protected
from Pontefract
worldwide adventures for over 22
years. What we’re most proud of The mystery shopper visited two agencies in
are the relationships with our trade
Pontefract on a Friday afternoon, then selected
partners, hoteliers and scheduled
two websites from an internet search for
airlines built over the past two
“Indian Ocean holiday”.
decades. Your support has meant
we deliver what your customers
want, whatever the request.
Right now we have amazing prices
and availability for every type of
This week’s challenge:
customer, from late bookers
The mystery shopper asked
to those searching for
for a 14-night holiday to the
Summer 2009 getaways.
Indian Ocean, preferably to
Visit us today at the Seychelles, for two
adults and one child. They
www.vhols4agents.com
requested four-star or
to make great bookings
deluxe accommodation,
for your clients today!
and to travel during the half-
term holiday in May 2009
CHALLENGE AT A GLANCE.
Who: Budget: £9,000 Where: Seychelles
TTG has teamed up with React Surveys to simulate a realistic booking process each week – that means a mystery shopper
looking for the best deal from agents and operators on the high street, online, on TV or in newspapers.
The Real Deal research is carried out on behalf of TTG by React Surveys, and no further details or information
can be disclosed. Researchers take into consideration first impression, sales process, product and budget
match and extras offered before giving an unbiased opinion of which channel/company they would have
booked with on that occasion. We do not claim that the winner is the best in an area or specialist sector, as we
may report on competing travel firms in the future. Please note that the aim of The Real Deal is not to criticise
individual agents or companies, but to promote good sales technique for the benefit of all in the travel trade.
64 19.09.2008
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