p38 hotels sep19 16/9/08 15:55 Page 38
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ttglive.com
Newly formed hotel company Aquis Hotels & Resorts is looking to pioneer an upmarket chain in the
eastern Mediterranean region – and plans to run 30 hotels within three years. By Rupert Murray
Aquis targets eastern Med
AQUIS Hotels & Resorts, a new upmarket hotel there were not many established hotel chains in
group, is aiming to become “the Iberostar of the the eastern Mediterranean.
eastern Mediterranean”. “Compared with the western Mediterranean,
It has just acquired five properties in the especially Spain, the eastern Mediterranean has
eastern Mediterranean and plans to increase its been left behind,” he said.
portfolio in the next 12 months. Howell revealed Aquis has ambitions to
Backed by international funds and capital expand its reach away from it Greek heartland
investments, the company was created to into Cyprus, Turkey and Egypt, and that it will
develop a chain of upmarket hotels within focus on trade distribution.
Greece, Cyprus, Turkey and Egypt. “The majority of our rooms will be sold
Chairman of the management board is through the trade but of course if people want to
David Howell (pictured, far right), who is also The plan is to have 30 hotels within three years.” book direct they will be able to,” he said.
executive chairman of Western & Oriental. Also on the board is John Kent (above, left), All hotels in the group will be beach-based
“We want to create an eastern Mediterranean Medhotels founder and chief executive of properties, and Howell claimed strong financial
hotel group to rival the likes of Iberostar and
Youtravel.com. backing would enable Aquis to create a success-
Barcelo in the western Med,” he said. “There is Managing director Panagiotis Katsaridis, a ful and profitable brand, despite the current
no hotel group as big as we will be in the area. former journalist, said that unlike in the west downturn and strength of the euro.
Aquis: hotel portfolio
The Aquis Group has three hotels in Corfu,
one in Kos and one in Crete. They are:
■ In Corfu: the 625-bed Agios Gordios
Hotel will become the Aquis Agios Giordios
Hotel; the 640-bed Pelekas Beach hotel
will be renamed the Aquis Pelekas Beach
Hotel; and the 1,500-bed Sandy Beach
Resort will be rebranded Aquis Sandy Beach
Resort. All will be operational for summer
2009.
■ In Kos: the 900-bed Kos Aqua Beach in
Kos, opening summer 2009.
■ In Crete: the four-star Zorbas Village in
Hersonissos in Crete will be rebranded Aquis
Zorbas Village from November 1, 2011, and
join the portfolio from summer 2012.
The all-inclusive Agios Gordios Hotel in Corfu will be rebranded by Aquis as the Aquis Agios Giordios Hotel
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38 19.09.2008
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