NEW TTG DPS Template 15/9/08 10:01 Page 3
ADVERTISEMENT FEATURE
ORD TO MISS … DOUBLE HEADER … NOBODY CAN AFFORD TO MISS
Right Time
ITT’s Perfect
GET EDUCATED in new skills and
increase your worth. For the fi fth year
the Institute of Travel and Tourism
holds its training day and the
schedule is as relevant as ever.
The Skills Zone in the North
Gallery Room 15 helps agents to learn
new sales tools and industry trends.
The Student zone (North Gallery 14)
includes special clinics on subjects
Responsible Tourism can be a key player in lifting the industry
such as CV writing and interviewing
techniques.
out of the gloom. Don’t run scared from the subject. Hug it warmly. Now. ITT board member Claire Steiner
Used well, responsible tourism simultaneously cushions the world’s
explained: “We always work hard to
problems and boosts business prospects.
World Travel Market has continually championed An impressive speakers’ list will include:
the RT cause and trumpeted that being • Jane Ashton Head of Sustainable Development
environmentally sound makes financial sense and TUI Travel PLC
success. • Paulina Bohdanowicz Hilton Europe ensure the seminars are up to date.
Today more and more of the travel and tourism • Andrew Cole Ramada Grange Hotel This year we’ll have sessions for online
sector accept this and the agenda is becoming even • Loreto Duffy-Meyers Casuarina Beach Club marketing for smaller agencies, how
more focussed and urgent. Barbados, Green Hotel Certifi cation– Caribbean to maximise earnings through add
Analysts agree the market is growing and that • Richard Hearn former owner and MD of Inntravel on sales and a look at what’s new on
it could dominate the scene in the coming years. • Claire Howse Conservation Corp oration Africa the Global Distribution Systems.”
Anybody ignoring it, either through embarrassment • Liam Lambert Operations Director, Europe, This valuable knowledge bank,
or stubbornness, will be left behind in the Mandarin Oriental Hotels, Chairman Considerate ranging from technology to product
competition to retain and gain customers. Hoteliers Association info, comes from experts such as
• Geoff Manchester, MD of Intrepid Travel Professor Online Training Group, New Frontiers,
• Lyndall de Marco, Executive Director, International Goodwin will host Capela Training and corporate partner
Business Leaders Forum Amanda Marks, MD of groundbreaking AA People Development.
Being Responsible
Tribes Travel conference
“
• Chris Thompson, Federation of Tour Operators
can help increase
Their views will encompass everything from cost come away with fresh initiatives and enlightened
savings to staff retention and motivation and appeal approach.”
income
to the business in general but especially hoteliers Goodwin added: “Tour operators and hoteliers
Discover
and operators. known for their sustainability policies have an ”
The Business Case for Responsible Tourism on “These are world class leaders, internationally increased capacity to attract and retain skilled and
Thursday November 13 at ExCeL London is expected recognised experts with passion and commitment talented employees and contract labour, increasing
to have the ‘sold out’ signs go up. to a more sustainable world,” said World Travel their ability to innovate and compete in a diffi cult
Jordan
It aims to highlight that there’s nothing wrong Market chairman Fiona Jeffery. marketplace.”
with profiting from this form of tourism. It is not Delegates’ pre-registration fee is £195 (on-site HOME OF PETRA,
hypercritical or perverse. booking £235) to include lunch and refreshments.
Bournemouth University’s International Centre
the rose-red city in
Professor Harold Goodwin, director of the To book now, log on to
www.wtmwrtd.com and
for Tourism and Hospitality Research (ICTHR)
the desert, Jordan
International Centre for Responsible Tourism, will click on conference.
hosts a session which identifies new challenges
is one of the
host a quality line-up of experienced and renowned Jeffery adds:“I have long thought that RT practices
and opportunities and how best to harness them
most enthralling
experts at the conference, believed to be a ground- should be a core tourism business strategy that
in Tourism Futures.
countries in the
breaking first of its kind. can be used to market advantage. Consumers are Middle East.
“Being responsible can help increase income undoubtedly becoming more discerning.
North Gallery Room 6
It’s also rela-
by securing the loyalty of current customers and “To all those who are holding off, this conference
attracting new ones,” said Goodwin. should be a must-do and I am convinced they will
11:00-13:00hrs, Thursday 13 Nov
tively undiscovered, so take a training
session with the Jordan Tourism Board.
There is space for up to 80 agents to
World Ready for Change
learn the latest product news and
hotel openings. Among the great
prizes are holidays to Jordan.
To book your place, contact David
Symes on david.symes@brightergroup.
com. Stand ME3000 (13:00hrs).
Book now by logging onto
www.wtmlondon.com/wrtd South Gallery Rooms 21-22, 11.00hrs
WTM08advertorial1 TTG 2.indd 2-3 12/9/08 11:37:49
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