p62 sfh Q&A sep19 17/9/08 15:02 Page 62
knowledge selling from home
ttglive.com
Q&A
Homing in on
homeworkers
Shane Fortey, agency sales manager at
Titan HiTours, talks about his company’s
initiatives and incentives to help double
homeworkers’ sales. By Olivia Hemmings
How important is the homeworker house if they wanted me to! Our next the homeworker sector in 2009. We do
sector to your business? training session will be at our head office in aim to offer a variety of really appealing
It’s vital! Not only are they motivated and Surrey on November 19 and will focus on incentives, ranging from Nintendo Wiis
knowledgeable, they also offer expert advice Canada. On the day we’re letting agents and plasma TVs to a day at the races,
on a more personal level to a loyal client sample our VIP collection and return service which we will continue to communicate via
base. And as pressures continue on high by offering transport to and from the venue. the trade press and specifically targeted
street agencies, the number of homeworkers email campaigns.
has increased massively. We’re adjusting to What are the key messages about your
this growth and aiming to achieve a 100% company for this group? What other advantages do you offer
sales increase from the sector over the next We’re alerting agents to our Titan VIP Home homeworkers?
12 months. Departure transfer service, which picks up We offer tools and sales materials that
clients from their front door, rather than a can be downloaded from our website,
How are you trying to drive business central collection point as in the past. The
titanagents.co.uk. There they can also
through homeworkers? service is free of charge and available to view more than 50 video itineraries from
Communication is essential. We send regular clients living in most postcode regions in all over the world. Also, calls to our sales
emails to group head offices advising of our England and Wales. For clients living in or agency sales teams are free.
latest news. Our homeworker mailbag also Scotland and the far north of England,
works well when circulating brochures and Ireland and the Channel Islands we offer What’s your big news for 2009?
sales opportunities, and getting our products free connecting flights to London for We recently launched our “one
on to those doormats! international departures. It’s a real brochure” campaign, which has
selling point for homeworkers. seen us move from nine separate
What initiatives are you looking to programmes to one complete
introduce to raise further awareness Have you thought about offering brochure in Titan HiTours World-
of your business in this sector? homeworker-only incentives, such wide – making it easier for agents
As homeworkers find it difficult to access as targeted fam trips? to find everything they need in one
training, we run educational events. We Our fam trips are currently open to all place. And despite the increase in air
put on evening functions, workshops and retail travel professionals but we are fares, we will guarantee no airline
roadshows but I’d even go to someone’s keen to run more specialist itineraries for fuel supplements or surcharges.
Campaign proudly
sponsored by
Look out! Fraggles are set to
invade Gran Canaria!
Watch out for Mokey, Boober, Red, Wembley, and Gobo’s
In
appearance at The Travel Convention for the Family Holiday
a
i
d
Association—the charity that gives families a break.
o
f
Registered charity no 800262.
www.fhaonline.org.uk
info@fhaonline.org.uk telephone 020 7323 7290
62 19.09.2008
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