p58-60 sfh sep19 16/9/08 17:47 Page 60
knowledge selling from home
ttglive.com
talk back
ROGER PEATLING
Managing director/creative
director of Digital Forest, a
web design and management
company, provides some tips
on creating a website
Keep it smart
Janette Bell’s website
wedding-honeymoon.co.uk Lou Thompson’s website
luxuryfarawayholidays.co.uk People often decide how much they trust
a company based on its site, sometimes
launched two websites of her own this year in though Adele pays to appear in Ad Words, subconsciously. Squirrel away a bit of
order to specialise:
luxuryfarawayholidays.co.uk Google’s advertising platform. money to get a really nice design.
features upmarket, particularly Cape Verde, A design company created Lou’s original sites
product, while
travel2smile.co.uk showcases for about £600, she pays £30 a month for hosting Shop around
more unusual destinations and experiences. and her partner optimises her site for free. You should be paying £400–£1,000 for a
Lou says she is already seeing fantastic results. Janette’s website was designed by The Vertical professional-looking site and up to £50 a
“I can quite easily say I’m getting 75% of my Group and she says its potential was fully month for a support package. Choose a
bookings through the websites and 25% from re- realised when she joined Holiday Experts. company on personal recommendation or
peat customers. I haven’t looked back,” she says. “The support I’ve had from them has been by checking who designed sites you like.
Lou’s bookings have increased in value as phenomenal,” she says. Holiday Experts’ web
well as in number. Focusing on upmarket and specialists helped her optimise her site and Get human support
long-haul certainly helps but her websites also devise an Ad Words campaign. She also Make sure you are getting real people to
filter out the something-for-nothing brigade: has a link from the company’s talk to with your support package. That’s
“The prices are realistic on both sites and you main site, which generates less likely if you’re paying only £9 a month.
don’t have to discount it to book it because you about 25% of her enquiries.
know they rang because they liked the price Janette firmly believes the Try before you buy
you’ve put on there,” she explains. web is more cost-effective Be selective when buying software to make
than Teletext feeds. your own site updates and try it before you
Set-up and running costs “I have to say the web buy it. Alternatively, pay a full service rate
Holiday Elite’s Adele Swann was inspired to works for me,” she says. for a web designer to upload the site.
create her website,
sharmandbeyond.com, by a
fam trip. It includes her fam report, photos and Top tip Market your site
verdict on various hotels. As Adele lives in If you’re a homeworker Make sure your site is optimised. Get link
Beziers, France, her Sharm site and another, wishing to set up a website, backs from other websites (including social
franceandbeyond.com, help her to remotely contact your head office first. networking sites and discussion forums)
capture the UK market. They may be able to help and consider pay-per-click advertising.
Despite having only limited technical develop your site, or simply
knowledge, Adele built her sites herself from a need to approve content and Keep e-commerce simple
template-based software package which costs ensure their corporate infor- A full e-commerce site can be sophisticated
just £35 a year. “For that low cost I quickly mation and Atol is included. and costly. It’s much more affordable to use
earned my money back,” she says. If you are displaying prices a form to collect customer details which
The compromise is that her sites can’t be as you will need to update them can be emailed to you so you can call back
fully optimised (to improve their rankings in regularly to comply with and close the deal.
search engine results) as tailor-made sites can, Trading Standards rules.
Test your knowledge and be entered to win a free
stay at the Secrets or Dream s Resort & Spa of your
choice.
Master Agents...
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©2008 AMRESORTS.
60 19.09.2008
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